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Buyer Decision Process Assignment

   

Added on  2021-02-20

8 Pages1960 Words49 Views
BUYER BEHAVIOR1
Buyer Decision Process Assignment_1
Executive SummaryThis assignment is based on buyer decision process that had been described in five stageswhich helps the brands to understand their customers actual needs and requirements. Thesestages helps buyers to take decision of final product purchasing. This assignment had laidemphasis on case study of DOVE so that they can implement various techniques to sell theirproducts globally. There are various kinds of models or theories that had been applied atdifferent stages of buyers decision making process.2
Buyer Decision Process Assignment_2
ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY ..................................................................................................................................4Overview of case study:..............................................................................................................4Need Recognition........................................................................................................................5Information search......................................................................................................................5Evaluation of Alternatives..........................................................................................................5Purchase......................................................................................................................................6Post-purchase Evaluation............................................................................................................6RECOMMENDATION...................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................83
Buyer Decision Process Assignment_3

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