Consumer Buyer Behaviour Analysis of Huawei Mate 20

BUYER BEHAVIOUR
AN ANALYSIS OF HUAWEI MATE 20

INTRODUCTION
• Consumer buyer behaviour is an assessment of the consumer’s attitude , perception,
intention and decision making regarding a product in the marketplace. (Ammi, 2013).
• Huawei is a Chinese multinational firm dealing in smartphones The firm recently
launched its high end smartphone Huawei Mate 20 its high end smart phone(Huawei,
2019).
• The purpose of the report is to assess the consumer buyer behaviour and decision
making Huawei Mate 20
• This analysis contains details of the decision making process which a customer goes
through while purchasing a mobile phone.
• This analysis provides recommendations to competitors of Huawei Mate 20 based on
consumer buyer behaviour assessment.

CONSUMER DECISION MAKING PROCESS FOR
A MOBILE PHONE
• Need recognition- Need is felt to buy a new product
• Information search- Consumer searches information about the
product.(Hoyer, 2012)
• Evaluation of alternatives- at this stage the consumer may find
various products from different brands which may suit his needs.
• Purchase- In this stage the consumer would purchase
• Post purchase behaviour- In this stage consumer would find out if the
product matches what the company promised. (East & Wright, 2013