Buyer behaviour - Social Influence Report 2022

Running head: BUYER BEHAVIOUR - SOCIAL INFLUENCE
Buyer behaviour - Social Influence
Name of the Student
Name of the University
Author Note

BUYER BEHAVIOUR - SOCIAL INFLUENCE1
Executive Summary
This research report is an analysis of the element of consumer buying behaviour elements
creating impact on purchase decisions and business. JB Hi Fi is known for its large series of
consumer electronic and white goods and increasing chain of operation in Australia. In the
report, target segment market of JB Hi-Fi has been analysed to generate key insight about the
challenges and opportunities that brand presently face in the market. Consumers look for a
better quality products that effectively meet their needs instead of being happy with the
traditional heavy gadgets. When the competition with respect to market share of electronic
products is relatively growing, retaining and attracting customers is only possible when the
quality of product is considered as value that consumer receive in exchange of the money
they spend. In order to remain active in today’s competitive consumer electronic sector, JB
Hi Fi should certainly understand the importance of emerging Artificial intelligence.

BUYER BEHAVIOUR - SOCIAL INFLUENCE2
Overview
Company – JB Hi-Fi Australia
Product Category- Consumer Electronic products (home entertainment products)
Value proposition
Low cost business structure enabling the business to have the highest market share in each
product they sell. Absence of warehouse cost is allowing JB Hi-Fi to reduce price in
products.
Marketing and Digital Strategy Director
James Saretta
Target Segment
Australian households, corporates, government setting
Challenge
Increasing number of online selling channels and emerging AI technologies
Opportunity
Access to remote markets through technology based platforms