Marketing Consumer Behaviour
Evaluate theoretical and practical knowledge of Buyer Behaviour, analyze how buyer behaviour is influenced by internal and external factors, and apply theoretical and practical knowledge of Buyer Behaviour in the diagnosis of organizational issues and the formulation of appropriate marketing strategies.
13 Pages2823 Words433 Views
Added on 2022-11-15
About This Document
This report outlines the consumer decision process of the new phone IMate 20 launched by Huawei and various factors that may influence consumers to purchase this new phone. It discusses segmentation, targeting and positioning, consumer satisfaction, decision making process, consumer behaviour and influences, recommendations for competitors, and summary.
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