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Assignment on Buyer Behavior

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Added on  2021-06-17

Assignment on Buyer Behavior

   Added on 2021-06-17

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Buyer BehaviorThe case of iMate 20 launch by Huawei
Assignment on Buyer Behavior_1
Introduction•The market mobility of the Huawei iMate20 has been evaluated here from the perceptions of a customer or a marketer pertaining to other mobile phone brands. •The market gain of iMate20 has been quite high since it has been launched in the market. •The behavioral aspects of the buyers of iMate20 have been analyzed here from the perception of the third party vendors who are the rival agencies to this series of mobile phone. •In order to assess the current market presence of the organisation and the series of the iMate20, detailed analysis and reflection of the current market segmentation, target as well as positioning of the mobile phone series of iMate20 has been considered.
Assignment on Buyer Behavior_2
Product Differentiation•Huawei launched the iMatw20 series by the end of the year 2018. •The Mate 20 series of Huawei is a representation of the latest hardware as well as the sturdy as well as beautiful designs of the smart phones. •The organisation planned and launched the Smartphone at the advent of the Chinese New Year. •The product was available in the two colors of Fragrant Red as well as Comet Blue. •The launch of the phone with these two new colors was supposed to entice the Chinese as well as the major target segments of the Huawei group around the globe. •However, the parent company of iMate 20 had not targeted the phone to be sold in the US.•this implies that their target market is secluded from that of the iPhone or Google Pixel customer base. •The solid aluminum frames and the curvy glass look of the phone as well as its notch cut display crated a unique appeal for the phone.
Assignment on Buyer Behavior_3
Market Segmentation•It is evident that not all the market segments of Huawei will turn out to be equally favorable for the iMate20 series. •Considering the average price of general flagship phones especially after Xiaomi entered the market, it can be emphasized that Huawei has marked the price of this range of smart phones about 2 to 3% higher than the stipulated price of the industry (Kong et al. 2019). •The primary customer segments that have targeted for this range of smart phone include the likes of the following, described in the speaker notes section.
Assignment on Buyer Behavior_4

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