Buyer Persona and Strategic Planning

Buyer Persona and
Strategic Planning

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
Analyse the current market situation for your organisations using the SWOT and PESTLE
frameworks.................................................................................................................................3
SWOT analysis of TESCO.....................................................................................................3
PETSLE ANALYSIS.............................................................................................................5
Tesco buyer persona...............................................................................................................6
TASK2.......................................................................................................................................7
Developing Objectives and an overall campaign strategy.........................................................7
About consumers and the market...........................................................................................7
SMART objectives.................................................................................................................8
Offline objectives of Tesco....................................................................................................8
Strategy Statement.................................................................................................................9
The 8 C’s strategic development............................................................................................9
3C’s Model...........................................................................................................................11
Owned, bought and earned’ model of strategy development...............................................11
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and journals...............................................................................................................13

INTRODUCTION
Business strategy can be defined as a master plan that a management of an organisation
implements to save organisation competitive position in market for doing its operation
attracting customers and achieving the goals of organisation which are going in market. This
can also be defined as a long range sketch of desire image direction for destination of
organisation which are helpful in increasing the corporate intents and actions wild care flip
learning and flexible designing of organisation structure with the aim to achieve effectiveness
receiving, utilising opportunities, mobilizing resources, security advancing, the company
position and meeting challenges as well as threats (Yuliansyah, Rammal and Rose, 2016).
This report is conducted on Tesco with a view to improve its current market position and
performance. This report include analysis of current market situation by using swat and metal
frameworks where there is a creation of buyer persona under consumer buying journey which
help organisation in identification of its potential by attracting them towards organisation. In
second part of this report there is development of objective campaign strategies with the use
of smart objective. There will use of 8’C strategic development guidelines which help in
formulating a good strategy for organisation which can help in improving the current market
position of firm (Patrutiu-Baltes, 2016).
MAIN BODY
TASK1
Analyse the current market situation for your organisations using the SWOT and
PESTLE frameworks.
SWOT analysis of TESCO
SWOT analysis is a strategic tool that is basically used for understand the what are various
strength, weakness, threats and opportunities that are present for an organization and how
does it is impacting their overall functioning. It is very helpful in developing and understands
of the positive and negative impact of such factors. In the present scenario there is a
discussion of the SWOT analysis of TECSO to understand its consumer behaviour and its
effect on the organization is a more descriptive manner:
strength Weakness
 Tecso has strength as in of the leading
organizations of the retail industry.
 Tecso has not been able to create a
successful merger with other small

They have a highly skilled staff and
overall competent workforce that is
helping them in identification of
consumer requirements and then
using it has a future course of strategy
(Bohari, Hin, and Fuad, 2017) .
 Tesco has a reliable base of suppliers
that help them continuously in
successful implementation of their
strategies in such a way that they are
able to satisfy their customers in a
more appropriate manner and they are
able to get a competitive advantage
because of this long term association
with their suppliers.
companies such as they have been
able to integrate smaller companies
which can help them in exchange the
work culture.
 In the department of research and
development Tesco as a brand is not
having much amount of investment to
be spent on this department. So, it is
leading not much innovation that is
being made in their products that is
leading to much variety offered to
present and perspective customers of
Tesco.
Opportunities threat
 The new online platforms have
increased the possibility of present
level of sales that is jut from their
physical stores. It is also going to
improve the overall revenue for Tesco
(Mattinen, 2016).
 The transportation cost has been
regulated and they are decreasing
which is leading to more number of
opportunities for decreasing of cost
and enhancement of profitability
margins for Tesco.
 No regular supply of innovative
product is leading to high competition
that is being faced by Tesco from
their other big retail competitive
brands as the changing consumer
behaviour always demands regular
innovation and something new in the
products.
 There is intense competition that is
among faced by TESCO. New
technologies are adopted rapidly by
other competitive brands of tesco
very fast that is leading towards high
competition and not fulfilment of
various consumer demands.