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Marketing Strategy in USA Assignment

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Added on  2021-02-20

Marketing Strategy in USA Assignment

   Added on 2021-02-20

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Marketing Strategy in USA Assignment_1
Executive summaryReport is carried on the Ariel Ltd., which is the sub-brand of the P&G global Ltd locatesin the USA. Report has tried to put consideration on conduction of the situational analysis,competitive advantage & evaluation of the current marketing strategy to develop new strategy inthe situation when they have planned to launch new washing product into the market. Moreover,report has put down discussion on the STP, SMART objectives along with development of themarketing strategies to ensure success of this new washing product in the market.
Marketing Strategy in USA Assignment_2
Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3a) Situational analysis.................................................................................................................3b) Competitive advantage (USP)................................................................................................5c) Evaluation of current marketing strategy................................................................................6PART 2............................................................................................................................................7a) Segmentation Targeting & Positioning (STP)........................................................................7b) Recommended objectives and goals (SMART)......................................................................8c) Recommend marketing strategies based on the application of the marketing mix.................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Marketing Strategy in USA Assignment_3
INTRODUCTIONMarketing strategy is a long term, forward looking approach to plan with a fundamentalgoal of achieving the sustainable competitive advantage. It’s a business's entire game plan forreaching to the people and turns them into customers of a product or service that firm provides toits customer (Wensley, 2016). The focal purpose of the marketing strategy is to identify businessgoal, state marketing goals, go for deep research market research along with profiling of thepotential buyer. In the current time period, marketing is need to be done using product, price,place or promotion. This report will cover on Ariel which is leading parent brand of the P&G. Itis one of the popular FMCG manufacturer all over the globe and UK mostly. This report will putlight on situational analysis such as Swot, Pestle, STP, USP etc., along with current marketstrategy. Lastly, report is having consideration of the setting of the Smart objectives then afterstrategies will be discussed further. PART 1a) Situational analysisIt refers to the collective methods which manager of the firm can utilises to do analysis oftheir internal & external environment to make understanding organisational capabilities, buyersand supported business environment. It involves Pestle i.e., tells about external capabilities andforces and Swot i.e., reveals about internal capabilities of the firm such as strength, shortfall etc.Situational analysis involves identifying of the organisational strength & weakness along withascertain various external forces such as political, economic etc. In context of the Ariel, analysisof the Pestle and Swot analysis for development of the market strategy for this detergent leaderare as follows: Pestle analysis: It is the commonly using framework or tools used to do analysis and alsomonitor the macro-environment factor that would have a pro-found impact on the organisationperformances (Perreault, 2018). Ariel is currently operating in the region of UK, of which criticalanalysis in term s of political, economic, social, technology etc., is essential to have discussion.For Ariel brand, Pestle analysis is explained as below: Political: In the UK, political environment is stable, peaceful and relevant for everybusiness. There is few unclearness happening about the Brexit situation, because Ariel operatesin the UK and other parts of the European sector. Government policy & procedures of the UK
Marketing Strategy in USA Assignment_4

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