Analysis of Buying Behaviour in Purchase Decision

Marketing management 1
MARKETING MANAGEMENT
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Marketing management 2
Analysis of my buying behaviour in a purchase decision
Introduction
My purchasing behaviour is either direct or a complex depending on the routine or the frequency
of my requirements. When buying routine products such as food or household goods, I am to
brand switching depending on availability and price of the products. On the other hand, buying
professional products such as computers or electronics takes a series of steps that starts with need
recognition and end with post-purchase analysis (Wilson 2000).
Recognizing the problem
There are a number of reasons that influence my purchase patterns. The first port to call
is realizing that I require a certain product, or in other words recognizing my problem. At the
very basic level, I recognize that I need to eat when hunger strikes. This serves as a stimulation
to eat (Kotler & Keller 2015). At the moderate level, the friends I interact with create a need
when I spot them with trendy gadgets such as mobile phones or tablets. Other times I develop an
instantaneous need for a product such as jewelry when I spot them on the streets. At certain
times, I'm influenced by my family and relatives to buy them certain items as gifts (Badgaiyan &
Verma 2014).
Searching for information
Once the demand has developed, I undertake a series of actions in the purchase process.
In routine cases such as food, I decide the type of food I like to eat and search for information on
the appropriate restaurant. On other items such as professional items like electronics, I search for
alternative brands. I sometimes turn to social media or company websites to search for