BYD Energy: Critical Company, Competitive, Customer Analysis and Strategic Collaboration

UGB335 Assessment Strategic
Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Critical company analysis of BYD Energy.................................................................................3
Critical Competitive Analysis......................................................................................................6
Critical Customer Analysis..........................................................................................................8
Critical Strategic Collaboration & Contextual factor..................................................................9
PART 2..........................................................................................................................................11
Marketing options and planning in future.................................................................................11
Consideration of challenges faced by BYD Energy in future...................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Strategic marketing is basically the use of marketing disciplines that helps the
organization to achieve the goals by developing & maintaining sustainable competitive
advantages. In the current era, having strategic marketing is important so that accomplishing the
organizational objectives of possessing significant practices in turn achieving competitive
advantages can become possible. The current study is based on BYD which is one of the
successful organization operating in high tech industry that develops significant formulation of
the approach so that accomplishing appropriate position in market has become possible. Recent
investigation will focus on having the appropriate information regarding the situational analysis
which will focus on having in depth examination of company. It will pay attention on
competition, customers, collaboration related practices of business so that proper information to
get effective insights. This will emphasize on having the depth understanding regarding other
key topics so that getting appropriate information can be obtained. On the basis of this it can be
articulated that these both the parts will allow to get the precise information in turn having
appropriate details to have deeper insight about the highlighted subject matter.
MAIN BODY
PART 1
Critical company analysis of BYD Energy
Mission:
The particular firm has the mission to change the world by creating a complete and proper
energy system so that reducing the world reliance on fissile fuels can become possible. Build
your dream has the mission to operate in industry by following these aspects of having effective
mass production of plug in hybrid electrified vehicles so that significant positioning in market
can be derived.
Directional and Growth strategies:
there are various form of the actions which are taken into the consideration by
organization so that accomplishing relevant growth in specified industry can become possible.
The firm is having higher level of focus on achieving appropriate clarity of its competitors,
customers, market operating, etc so that significant execution of approach for deriving growth
can be done (Schiavone and Simoni, 2019). The firm is having the business strategy of zero

emission of goal attaining with compliance with market trend. It has the objective of having
commitment to making all fuel powered vehicles for the targeted audience. For being successful
the firm has given emphasis on possessing proper actions that can offer significant modular,
flexible design and customization to mete the diverse customers requirements.
From the evaluation it can be articulated that the particular organization is having
effective performance due to giving higher emphasis on its human resource by possessing
significant level of expertise so that becoming one of successful organization in manufacturing
sector through satisfying its clients in effectual pattern (Chernev, 2018). On the basis of the
evaluation it can be interpreted that the there are various directional and growth strategies which
can help the firm to achieve significant advantages by possessing competitive advantages. The
main reason behind this is that having effectual growth & development which can be achieved
by using strategies like geographic, diversification, development of products and market. The
particular organization is having the enormous labor surplus and developing reputation by
formulating and offering superior technology. The company has the solid expertise in
rechargeable batteries & became relentless advocate of sustainable development.
From the evaluation it can be interpreted that there are different form of the competitive
benefits which are basically obtained by the business through having the execution of
diversification approach. The main fact behind this is that it is helpful in deriving competitive
edge by offering customize products on varied location so that higher buyer satisfaction can be
derived. In it customizing of products the emphasis is provided by the company for offering
diversification to the targeted audience can become possible (Donthu and et.al., 2022). The
main reason behind this is to have higher customer satisfaction through establishing strong
position in market in turn attaining greater growth to uplift the overall performance can be done
in highly effective manner. The main reason behind the application of this approach of growth
strategy is to have higher profitability & stability in market so that attaining proper functioning
in sector is helpful in deriving proper performance.
Competencies and competitive advantages:
On the basis of the evaluation it can be interpreted that BYD is one of the successful
organization that is functioning in manufacturing sector by having effectual set of gaining proper
performance can become possible. It can be properly exerted by analyzing the company