Promotional Marketing Campaign for Cadbury's Bournville Dark Chocolate

P R O M O T I O N A L
M A R K E T I N G
C A M P A I G N

C H O O S E A B R A N D / P R O D U C T O R S E R V I C E
S E L E C T E D F O R C A M P A I G N
Introduce the brand/product or service the
brand history
Cadbury is one of the major candy companies in
the united kingdom, with its headquarters in
unbridged, west London. bourneville, a Cadbury
chocolate bar, is one of the products that is being
examined for the promotion
Explain their brand/product or service market
segmentation?
service market segmentation
Bournville dark chocolate is sold by the company which
is named after a village.
Cadbury's Bournville dark chocolate is a Cadbury brand
and it is widely available globally.
It also contains percent of cocoa which is good for
health.

4 P ’ S ( B R A N D V I S I O N )
Price
Excellent quality comes at a
price and Cadbury has a
variety of pricing techniques
for its products that is
economy, skimming and
bundle pricing.
Product
Products comprises of the
good which are sold by the
company in order to
expand in the market and
fulfil the demand of the
customers. It has a wide
range of products from
bournvita to dairy milk.
Place
The products of the
company are offered
globally as it has a strong
network of distribution and
all the people have access
to the products irrespective
of urban and rural regions.
Promotion
The company has make
sure to follow all the
market trends and made
proper emotional
advertising in order to
connect the audience better.

C A M PA I G N C O N C E P T B U I L D
What is the aim of the
campaign?
The aim of the campaign is
to promote the company and
create awareness about the
specific product. Also, to
create differentiated product
with the aim of capturing the
market.
Who is the audience you aim to
target?
The main audience will be women
as they have strong craving for it.
Also, the , millennials, and those
who can't get enough chocolate
will be the target audience .Those
with a greater wealth are also
affected.
What is the message you want
to tell?
The message is quality if
product at affordable prices.