Marketing Campaign for Sainsbury's Vegan Produce

P R O M O T I O N A L
M A R K E T I N G
C A M P A I G N

C H O O S E A B R A N D / P R O D U C T O R S E R V I C E
S E L E C T E D F O R C A M P A I G N
Introduce the brand/product or service the brand history
Sainsbury's is a leading supermarket chain of united kingdom
which was founded in 1869 by John James Sainsbury. The brand
is highly reputed and owns a constructive portfolio of products
and services. It presently owns 1428 shops across united
kingdom indicating high market presence. The company has
recently launched a variety of vegan food items to expand and
diversify the range of product portfolio and to induce its market
share through product development.
Explain their brand/product or service market
segmentation?
The brand mainly segments its consumers for its vegan
produce on the basis of demographic and psychographic
variables. The segmentation is done considering the
income-level, age, gender as well as preferences and
interests of consumers.

4 P ’ S ( B R A N D V I S I O N )
Price Product Place Promotion
The pricing strategy of the
vegan produce of the brand is
based on the criteria of
charging for value that they
provide to customers in
aspects of quality as well as
quantity. The brand adopts
premium pricing and position
itself in the high end market.
It sells its basic commodities
at relatively lower prices
while charging its vegan
produce according to the
utility and worth delivered to
customers.
The brand offers a wide range
of products catering to needs
and requirements of
consumers and maintaining its
influence over the market. The
vegan products of the brand
are of diversified range having
a varieties in different sections
of food items. The brand is
known for providing high
quality and fresh products in
the market.
The brand sells it produce
in more than 500
supermarkets and 700
stores and it offers high
availability and
accessibility to consumers.
The vegan products of the
company are also available
at their supermarkets and
convenience stores.
The brand make effective use
of various marketing
strategies through advertising
its products. The
organization use media to
advertise its produce and
increase brand awareness and
also make use of sales
promotion, database
marketing as well as
campaigns to induce
consumers to purchase from
the brand.

C A M P A I G N C O N C E P T B U I L D
What is the aim of the campaign?
The aim of this campaign is to promote the
newly launched products of the brand and to
enhance awareness regarding the vegan
commodities of the enterprise. Sainsbury's
has been successfully fulfilling the demands
and expectations of its customers through
delivering them high quality produce
Who is the audience you aim to
target?
The target audience for the purpose of
this campaign is all those individuals
who are health conscious and have
dietary preferences indulging in
leading a more sustainable and plant
based lifestyle.
What is the message you want to
tell?
The brand is aimed at establishing
core values of promoting green
and sustainable products through
this marketing campaign to
promote vegan commodities of the
company.