This report for MG412 Principles of Marketing CW2 discusses Cadbury's brand extension strategy of mix fruit ice-cream. The report includes a description of the existing brand and brand value, target market, and competitor analysis. The report also covers a PESTLE analysis and Ansoff's Grid analysis of the new market. Primary and secondary research methods were used to collect relevant information about the company and the new brand extension idea. The report concludes that Cadbury has successfully introduced its new brand extension idea in the market and has gained competitive advantages by introducing an innovative and creative idea.

Read about Cadbury's brand extension strategy of mix fruit ice-cream in this report for MG412 Principles of Marketing CW2. Includes target market, competitor analysis, and PESTLE analysis.

Cadbury Brand Extension Report: Mix Fruit Ice-Cream | Desklib

MG412 Principles of Marketing CW2 Brand Extension Report

Principles of Marketing (POM)

This presentation discusses the brand extension of Cadbury with the introduction of a new product, Mix Fruit Ice-Cream. It covers the growth strategy, target market, comparative analysis, key trends, PESTLE analysis, and product differentiation.

Oxford Business College

Brand Extension Report for Cadbury: Mix Fruit Ice-Cream

This document provides an overview of marketing essentials including current trends in the ice cream industry, the role of marketing in a specific ice cream company, the interrelation of various departments with the marketing department, evaluation of the marketing planning process, and the STP strategy for the company.

Marketing

Design and Creativity

Marketing Essentials: Overview, Role of Marketing, Interrelation of Departments, Marketing Planning Process, STP Strategy

This presentation explores the importance of globalising a business, using Cadbury as a case study. It discusses the concept of globalisation, strategies for success, and the challenges faced by Cadbury. It also highlights the role of digital marketing, innovation, and competitive strategies in driving success at the international marketplace.

The Importance of Globalising a Business: A Case Study on Cadbury

Presentation

This report compares the marketing mix of Cadbury and Lindt, two competitive confectionery and chocolate brands. It covers target markets, products, price, place and distribution, and promotions. The report concludes with suggestions for improving marketing mix strategies.

Marketing Mix of Cadbury and Lindt: A Comparative Study

This presentation explores the principles of marketing, focusing on marketing mix and segmentation. It discusses the importance of analyzing target markets, improving brand value, and understanding competition. The presentation also covers primary and secondary data collection methods and their relevance in marketing research.

MG412 Principles of Marketing CW2 Brand Extension Report

Brand Extension Report for Cadbury: Mix Fruit Ice-Creamlg...

Marketing Essentials: Overview, Role of Marketing, Interrelation of Departments, Marketing Planning Process, STP Strategylg...

The Importance of Globalising a Business: A Case Study on Cadburylg...

Marketing Mix of Cadbury and Lindt: A Comparative Studylg...

Principles of Marketinglg...

(PDF) Role and Responsibility of Marketing Functionslg...

Brand Extension Report for Cadbury: Mix Fruit Ice-Cream

Marketing Essentials: Overview, Role of Marketing, Interrelation of Departments, Marketing Planning Process, STP Strategy

The Importance of Globalising a Business: A Case Study on Cadbury

Marketing Mix of Cadbury and Lindt: A Comparative Study

Principles of Marketing

(PDF) Role and Responsibility of Marketing Functions