The Importance of Globalising a Business: A Case Study on Cadbury

RESEARCH ETHICS

INTRODUCTION
Background
Cadbury is one the world's leading British confectionery company, which was founded in the year
1824 by John Cadbury. It is headquartered in Uxbridge, London, England. Cadbury operates its
business in around 50 countries at a global level. It mainly deals in chocolate bars, candy, biscuits, milk
additives, drinks, etc. The main markets in which Cadbury operates are United Kingdom, Ireland,
United States, Australia, New Zealand, Canada, India and Malta. Cadbury promotes its business by
adapting to various marketing strategies and advertisement to approach large number of customers and
it also helps in selling products at international level which leads to higher organisational success and
also helps in achieving long term sustainable growth and development of the business.

AIM AND OBJECTIVES
• Aim:
• “To identify the importance of globalising a business and ways through which it helps a company
to achieve higher success at marketplace”. A case study on Cadbury.
• Objectives:
• To explore about the concept of globalisation within 1.5 months.
• To identify three strategies that help Cadbury in achieving business success at global level within the time
period of 2 months.
• To determine the four important ways in which globalisation help Cadbury in driving success within 4
months
• To recommend ways through which Cadbury achieve success at global level.

THEME 1: YES, GLOBALISATION DRIVE SUCCESS IN AN ORGANISATION.
• Interpretation: From the above
conducted survey it has been
summarized that out of 10 respondents, 8
participants said that globalization leads
to increase in growth and success of the
company in various international
boundaries.