Cadbury Chocolate: Market Gap, Segmentation, and Marketing Plan

This report provides a comprehensive analysis of Cadbury, a British multinational confectionery company, focusing on market gap identification and strategic marketing approaches. It begins with an overview of the confectionery industry and explores methods for identifying market gaps, including monitoring market trends, competitive analysis, and customer feedback. The report then delves into the importance of market segmentation, detailing demographic, geographic, behavioral, and psychographic segmentation strategies and their impact on understanding customer needs. Furthermore, it examines the effectiveness of various marketing strategies, including the marketing mix (product, price, place, promotion) and digital marketing techniques, particularly social media. The report concludes by highlighting the significance of marketing in promoting products, attracting customers, and driving sales growth within the confectionery sector, emphasizing the importance of adapting to current trends and customer preferences.