Marketing Essential - Assignment
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Added on 2020-10-22
Marketing Essential - Assignment
Added on 2020-10-22
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Marketing essential
Table of ContentsINTRODUCTION...........................................................................................................................1P1 The key roles and responsibility of the marketing function..............................................1P2 Key roles and responsibility of marketing relate to the wider organisation context.........3TASK 2............................................................................................................................................4P3 Compare the ways with the different organisation applying the marketing mix.............4TASK 3............................................................................................................................................7P4 A basic marketing plan for Cadbury.................................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing function role in the organisation to identify and provide potentially successfulproducts for the marketplace(Armstrong and et.al., 2015). And then promote products fordifferentiating them from similar products in the market. Marketing function within a largerbusiness which include performing market research, producing a market plan, and productdevelopment. Cadbury is a British multinational confectionery company wholly owned byModelez international since 2010.it is the second largest confectionery brand in the world afterMars. It is known for its Dairy Milk chocolate, the cream egg and roses selection box, and manyother confectionery products. This report will study on marketing function which describe thekey roles and responsibility of the cadbury. This report will compare with other organisationthrough the marketing mix.TASK 1P1 The key roles and responsibility of the marketing functionListing to the customers:- To establishing a market strategy for cadbury, its necessary tolisten clients and customers to find out what's the need and order. Its responsibility ofmarketing department task, to make plan for the necessary problems and issues and thenwork on them. From this it increases the profitability of the company and retain thecustomers (Enache, 2015).Track trends and monitor competition:- Its responsibility of marketing department toknow the position of the cadbury regarding to the market and the other competitors. Therole of analyses team will identify the competition to learn what they do best and identifythe competition in order to avoid for falling into them. It also finds out the new trend ofmarketing and find the tough competition in the market for them.Work transmit ad brand values:- Cadbury brand values depend upon its reputation andgoodwill. A brand is a representation of the products, service and company shares show.The responsibility of marketing department is for creating ad disseminating images, andideas that best communicate the brand values.Coordinate efforts with those of the marketing partners of the company:- Marketingof the cadbury leads so many contributors from other department. Marketing departmentshould coordinate with the marketing partners which helps to achieve success through1
marketing(Sulaiman and Syahrivar, 2018). The coordinator will assist with thedeveloping ad executing the plan.Innovation:- It means to generate new ideas, creative thoughts, new imaginations forfulfilling the customer needs. Day by day customers are more demanding with thecadbury. It's the responsibility of marketing department to work on the promotions andaffiliate programs, customers retention techniques, improvements in the conversion oftheir message and action and the role of designers and publishers to work on that withnew and innovative idea which gives satisfaction to the customers.Managing marketing budget:- It is a marketing plan in terms of cost. Marketing budgetis an estimating amount of cost that will be required to promote products or services ofthe cadbury. Marketing budget is generally part of marketing plan and crucial part of themarketing process which is running in the cadbury. And it's the role ad responsibility ofthe marketing department should be able to plan its budget for the present and next yearsactivities. Calculate the ROI (Return On The Investment) of the company action:- Focusing onROI can help the cadbury to move away from the idea that is marketing is a fluffyexpense that can be deduct when time get tough(Bahadir, Bharadwaj and Srivastava,2015). Marketing activities is an investment of time, money and effort. ROI is aninvestment where every action should be measured in order to check whether it meet theobjective and compare a certain action with others. It is a key performance indicatorwhich often used by business cadbury to identify the profitability of an expenditure.Communicate with the rest of the company:- Therole and responsibility of the toplevel management to communicate with the rest of the company. Cadbury is a chain ofmembers which is pursuing on a common objective and goal. The employees of thecadbury is fulfilling the mission and its profitability with the principle and businessethics. If the chain of the cadbury member is weak than the marketing department is failto doing their work which affects the entire company and the efforts of the othersdepartments will be vain. So that marketing department must ensure the action arealigned with the objective of the Cadbury.P2 Key roles and responsibility of marketing relate to the wider organisation contextDifferent functions of Cadbury with different departments 2
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