Internal Factors of Cadbury Company

Introduction
Business environment is referred as the marketing term that includes
various factors are forces that is collection of all individuals and other
entities that are may or may not is the control of business but affects
its profitability, survival, growth and performance as well. It is the
collection of various internal as external factors that includes
customers, employees, suppliers, government, economic changes and
many more. Internal and external factors collectively influence the
organisation and its environment effectively. In this report the chosen
organisation is Cadbury which is a British multinational confectionery
company founded in 1824 by John Cadbury, headquarter situated in
Uxbrudge, London, England. 71,657 employees are working with
respective organisation. In this poster internal factors, external factors
and impacts of business environment factors on business are covered
in this project report.
Cadbury Company
Name of the Student
Internal Factors
Internal factors of business environment include factors that are exist within
organisation affects the functioning and performance of business as well.
internal factors are the strengths and weaknesses or organisation that impacts
on organisation to meet their goals and objectives in efficient manner. These
factors affect business in positive as well as negative manner (Grady and
Garrett, 2018). As organisation can control internal factors so, Cadbury
organisation access all strengths and weakness and other factors effectively
and change them in order to gain organisational goals and objectives in
efficient manner. Some internal factors are discussed below:
Organisation mission and objectives: There are various goals,
objectives and missions are designed by the Cadbury organisation that affect
business organisational functionality and performance as well. Respective
organisation changes these mission and objectives according to requirement
of situations. Mission defined as the overall purpose of business for that it
come in existence and effectively affect the decision making of organisation
(Kimiagari and Malafe, 2021). As these mission and objectives are defined by
the Cadbury so they can change them accordingly in order to gain
competitive advantages.
Organisational structure: Organisational structure is the internal
factors that influence the decision-making process of respective organisation.
For efficient working of Cadbury, it ensures that a conductive organisational
is implemented that facilitate the organisation to take quick and effective
decisions. Every organisation has their own organisational structure
according to business functions that would be change according to
requirement.
Quality of human resources: It is the most important internal
environment factor that affect the business functionality and performance in
effective and efficient manner. Success of Cadbury depends upon skills,
attitudes, capabilities of employees (Mohsin, Ahmed and Streimikiene,
2020). So, human resources affect organisational performance that are under
control by the respective organisation.
Corporate culture and top management functioning style:
Functioning of top management and corporate culture is the important factors
that affect the functioning of Cadbury as well as facilitate to attain all defined
goals and objectives in efficient manner. If organisational culture is flexible
than effective decisions are taken and efficient functioning of top
management facilitate to achieve all objectives.
How the company impact its context External Environment
As the business environment factors affect organisational functioning and
performance Cadbury also impacts on its relative external environment in
various manner. As respective organisation provides better quality
products as compared to its competitors enhances the profitability as well
as productivity. In external environment various factors are included such
as political, economic, legal and environmental factors that are also
affected by the Cadbury. The impacts of Cadbury on external environment
are discussed below:
Political and legal factors: Cadbury organisation follows all political and
legal laws and regulations in order to achieve all defined goals and
objectives in effective and efficient manner. As there are various rules that
are imposed by the government related to employment, work health and
safety and consumer regulations (Tolstoguzov and Pitukhina, 2017). Apart
from that Cadbury develops various rules and regulations for smooth
working of organisation are followed by other organisations as well.
Economic factors: As Cadbury is the multinational organisation that
provides its products and services in various countries and provides the
opportunities of employment within operating areas. Currently 71,675
employees are working with organisation and it requires more employees
for new stores and expanded stores. As respected organisation deals in
confectionery products such as chocolate and drinks that have high
demand in market. So, the organisation gains high range of profitability
that enhances national income as well.
Environmental factors: Cadbury follows all environmental factors and
implement corporate social responsibilities to protect environment from
any harmful impacts. The respective organisation trains its employee to
implement recycle process in efficient manner that reduces the quantity is
waste material and save environment from negative impacts. Low emission
is the factor that is adopted by the organisation that help to maintain safe
environment that builds effective and strong brand image in respective
market and customer’s mind.
Technological factors: Cadbury implement various technological
advancement, innovation and automation to produce better quality
products at low prices and with having minimum waste (Xie, 2020).
Technologies help respective organisation and impacts on external
environment in positive manner by developing economy conditions.
Cadbury organisation impacts external environment in various manner in
positive as well as negative manner. All these factors evaluated by
respective organisation than effective decisions are taken accordingly.