Marketing Strategies for Cadbury Company: New Product Launch

MARKETING PRACTICE

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing strategies of Cadbury company..................................................................................3
Market research for new product.................................................................................................4
Operational marketing tactics for Cadbury chocolate company .................................................5
Marketing tactics of Cadbury company.......................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the art of promoting company's product to attract the customers towards it.
Organization uses marketing strategies to grow their revenues (Gilligan and Lowe, 2018).
Marketing aims to deliver long term productivity of the product, it promotes the brand value of
the organization. Cadbury company a global leader in the chocolate confectionery market in UK,
its main products are chocolate which it delivers across the country. Company decided to launch
new flavoured product chocolate. Assignment consist of marketing strategies of product which
includes complete research of customer behaviour towards the product, operational and tactical
activities to achieve marketing strategies.
MAIN BODY
Marketing strategies of Cadbury company
New product launching requires care and attention of the organization. Marketing
strategies for new product plays an important role to achieve target goals. For the growth of any
organization marketing plays a crucial role to promote the brand value of organization. Cadbury
company wants to launch their new product which consists of different flavoured chocolate.
They want their product to satisfy all the needs of customers. For which the Cadbury group has
made a complete report on market research which includes behavioural activities of customers
towards the chocolate product (France and Ghose, 2019). To meet the customers demands
Cadbury company conduct a survey on customer's behaviour and their interest in their new
flavoured chocolate product, or to compete in this field of marketing.
Marketing strategies allows company to organize their pre launch giveaway, in which
company can predict their product's result. Cadbury organization arranged a competition through
which they have promoted their product to every participant, which helped them to reach every
person which can be beneficial for them while launching of their new product. For launching any
new product company needs to identify their target audience, which must consists of clear point
as why they have to purchase your product what things they are seeking in the product. Cadbury
company goes with the demographic information and research sources to implement their
product. After deciding target market and target audience Cadbury decided the media and
influencer for the promotional activities of their product.