Marketing for Business - Cadbury
Added on 2020-06-03
8 Pages2341 Words60 Views
MARKETING FORBUSINESS
TABLE OF CONTENTSBenefits and process of conducting market research.............................................................3Ways to target customers and consumers through marketing activity...................................6REFERENCES................................................................................................................................8
Marketing in the present business concept is considered as a significant function thatconcentrates on finding out requirements of target audience by conducting a market research. Itis a process that includes planning of marketing goals and implementation of strategies toachieve those objectives. Business marketing is a practice that is performed by individuals orenterprise which allows them to sell their goods and services to their target customers orenterprises that resell them as well as consumes their products and services. In order to introducenew products and services in the market, there is requirement of effective market research likeprimary and secondary research, PESTLE analysis and emerging market trends. Present researchstudy will be based on analysis of process of marketing for Cadbury which is a Britishmultinational confectionery company that produces various consumer products like chocolates,biscuits, desserts, spreads and beverages, etc. Main objective of Cadbury for marketing is todevelop new and attractive products by analysing continuous changing requirements andpreferences of their target customers like Children and Youngsters. The above study of marketprocess of marketing proposal will determine the structure of marketing and strategies which areapplied by the Cadbury in order promote its new chocolate products named Bournville.Marketing of products and services through various means has supported the enterprise topromote the brand to their target market and customers by meeting their needs. Benefits and process of conducting market research.Production concept of Cadbury is unique as they are focused on achieving high efficiencyby providing the products at low cost and mass distribution. This has supported enterprisebecause when organization manufactures high amount of products then will mean that consumerswill desire to purchase more goods and services. Cadbury has assumed that customers are havinginterest in prices that are low and availability of the price that attract and influence the customerto purchase products. Further, concept of selling new product of company is to make use ofeffective promotion practices through which they will be able to provide information about theirnew products to customers. Presently, Cadbury is using new and the latest channels of promotionlike digital advertisement, newspaper, social media and printed promotionin order to promotetheir new product, Bournville. Research also suggested that Cadbury has a set of effective sellingand promotional tools to inspire more buying. Marketing concept is considered as a key toachieve the business objectives of Cadbury. It consists of being more effective as compared tocompetitors when creating, delivering and making communication with customers to meet their
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