Strategic Hospitality Management: Analysis of Cadbury UK's SWOT, VRIO, PEST, Porter's Five Forces, Stakeholder Mapping, and Future Strategy

This presentation analyses different factors exists in the internal and external environment of Cadbury UK's business using SWOT, VRIO, PEST, Porter's Five Forces, Stakeholder Mapping, and Future Strategy frameworks. It also reviews the current and future strategy of Cadbury UK, and applies Drift Model and Force Field Analysis to assess the situation. The subject is Strategic Hospitality Management, and the course code and college/university are not mentioned.

STRATEGIC HOSPITALITY
MANAGEMENT

TABLE OF CONTENT
• SWOT and VRIO Analysis
• Pest analysis and Porter’s Five forces model
• Stakeholder Mapping theoretical model
• Review the current and future strategy of Cadbury UK
• Drift model and Force field analysis
• Conclusion
• References

INTRODUCTION
• This presentation will going to
analyse different factors exists in
the internal and external
environment of business.
• It will apply different frameworks
and models to assess those factors
that have an influence on the given
company that is Cadbury.

SWOT ANALYSIS
• Strengths:
• Strong brands: It involves strong brands
in their business such as Orea, Dairy Milk,
Five Star, Bournvita and much more.
• World leader: It is known as the global
leader in confectionery business as it has
best production facility and massive
dispersion platform.

WEAKNESSES
• Rural market: It has not
completely grab the opportunity to
expand business in rural markets all
over the world.

OPPORTUNITIES
• Fresh flavours: Customers always
a sweet cravings and more like to
eat small chocolates or bars after
their meals. Hence, the company
can add new flavours and tastes for
the attraction of customers.

THREATS
• Health awareness is on the rise:
Health consciousness among people
is rising day by day as they
avoiding chocolates over healthy
juices and fruits.

VRIO ANALYSIS
• Valuable:
• CSR activities: It enables Cadbury
to create value by developing non-
substitutable competences.
• Brand image: Cadbury positioned
itself as world leading chocolate
brand and contains high brand
integrity.

RARE
• Global presence: The company
operates in various countries and
regions.

IMITABLE
• Quality product offerings: The
business provides high quality
goods and services that have been a
good source of brand appeal.

ORGANISATION
• Corporate leadership and vision:
Leaders helps in motivating people
and established organisational
objectives effectively

PEST ANALYSIS
• Political factors: In UK, Brexit has
created trade barriers which
imposes threat to Cadbury.

CONTINUE
• Social factors: Increasing health
consciousness imposes a threat to
company.

PORTER'S FIVE FORCE MODEL
• Competitors: It is a high influence
force due to the immense
competition in market. Other
leading players Nestle, Ferrero
Rocher, Mars and so on.

CONTINUE
• Threat of new entrants: The entry
of competitors will be hard due to
the established market players.
• Bargaining power of suppliers:
This has low impact on Cadbury
due to large number of suppliers.

STAKEHOLDER MAPPING THEORETICAL
MODEL
• High power, high interest:
Customers are the vital stakeholders
in order to make them happy and
satisfy for the growth.

CONTINUE
• Low power, high interest:
Suppliers support is important for
creating demands.

SAF MODEL
• Suitability
• Acceptability
• Feasibility

ANSOFF MATRIX
• This model involves market
penetration, product development,
market development and
diversification.

REVIEW A POTENTIAL FUTURE STRATEGY
FOR CADBURY UK
• In future, Cadbury can be use
market development strategy for the
growth and development of their
market share.

DRIFT MODEL
• Concept drift: It involves the
properties of the dependent variable
changes.
• Data drift: It involves the changes in
the information due to seasonality,
addition of new products, changes in
consumer preferences and much more.

FORCE FIELD ANALYSIS
• Assess the current situation: SWOT
analysis can help in analysing the current
situation.
• Define the objective: To expand business in
more rural areas.
• Identify the driving forces: Modern
technology will helps in making the change,
while increasing competition need to be
ascertained.

CONCLUSION
• It is concluded that the company is needed to analyse different factors
affecting business in order to know the opportunities and threats come into
the way of attaining success.

REFERENCES
•AlTarawneh, I.M., Al-Thnaibat, H. and Almomani, S.N., 2021. The impact
of strategic management accounting techniques on achieving competitive
advantage in the Jordanian public industrial companies. Academy of
Accounting and Financial Studies Journal, 25, pp.1-15.
•Bagga, B. and et.al., 2021. Successful strategic management of Pythium
insidiosum keratitis with antibiotics. Ophthalmology, 128(1), pp.169-172.
•Dyer, J.H. and et.al., 2021. Strategic management. John Wiley & Sons.