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Five Forces Analysis of Kitkat

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Dublin Institute of Technology

   

Added on  2020-04-15

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This report focuses on the five forces analysis of the famous Chocolate named KitKat. This is the famous product of the well-known company Nestle. Bargaining power of suppliers, Bargaining power of buyers, Threats of substitute products, and Threats of new entrants will be discussed  This report focuses on the industry analysis of KitKat bar based on the given case study. For this manner, the Porter Five Forces analysis of KitKat is described below. By the Five forces analysis of KitKat, the feasibility of the product can be determined effectively.

Five Forces Analysis of Kitkat

   

Dublin Institute of Technology

   Added on 2020-04-15

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Running Head: KitKat Case 1
Five Forces Analysis of Kitkat_1
KitKat Case 2ContentsBackground......................................................................................................................................3Porter Five Forces............................................................................................................................3Bargaining power of suppliers.....................................................................................................4Bargaining power of buyers.........................................................................................................4Threats of substitute products......................................................................................................5Threats of new entrants................................................................................................................5Competitive rivalry......................................................................................................................5Conclusion.......................................................................................................................................6References........................................................................................................................................7List of FiguresFigure 1: Porter's five forces............................................................................................................3
Five Forces Analysis of Kitkat_2
KitKat Case 3Background This report focuses on the five forces analysis of the famous Chocolate named KitKat. This is the famous product of well-known company Nestle. In UK, KitKat is the largest selling chocolate brand in the country. The chocolate is manufactured and marketed by Nestle and now it is leading product in the country. KitKat has very strong brand image which allows Nestle dealwith high level of competition in the market which non-price competition strategy. Focusing on Nestle, it is the largest food company in all over the world. The company knows that the meaning of good food is different for every customer so it provides the products depends upon their culture and their purchasing habits (Nestlé, 2014). So, Nestle decided to maintain the long term real price of KitKat bar. This report focuses on the industry analysis of KitKat bar based on the given case study. For this manner, five forces analysis of KitKat is described below.Porter Five Forces By the Five forces analysis of KitKat, the feasibility of the product can be determined effectively. In the Porter’s five forces model, there are basically five areas or forces that could analyze the profitability of the product i.e. threats of new entrants, rivalry among the companies, threats of substitutes, bargaining power of suppliers and bargaining power of buyers (Fifield, 2012).
Five Forces Analysis of Kitkat_3

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