Strategic Hospitality Management: Analysis of Cadbury UK's SWOT, VRIO, PEST, Porter's Five Forces, Stakeholder Mapping, and Future Strategy

STRATEGIC HOSPITALITY
MANAGEMENT

TABLE OF CONTENT
• SWOT and VRIO Analysis
• Pest analysis and Porter’s Five forces model
• Stakeholder Mapping theoretical model
• Review the current and future strategy of Cadbury UK
• Drift model and Force field analysis
• Conclusion
• References

INTRODUCTION
• This presentation will going to
analyse different factors exists in
the internal and external
environment of business.
• It will apply different frameworks
and models to assess those factors
that have an influence on the given
company that is Cadbury.

SWOT ANALYSIS
• Strengths:
• Strong brands: It involves strong brands
in their business such as Orea, Dairy Milk,
Five Star, Bournvita and much more.
• World leader: It is known as the global
leader in confectionery business as it has
best production facility and massive
dispersion platform.

WEAKNESSES
• Rural market: It has not
completely grab the opportunity to
expand business in rural markets all
over the world.

OPPORTUNITIES
• Fresh flavours: Customers always
a sweet cravings and more like to
eat small chocolates or bars after
their meals. Hence, the company
can add new flavours and tastes for
the attraction of customers.