Cafe Coffee Day: Analysis and Recommendations

Cafe Coffee Day
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis......................................................................................................................3
DESTEP Analysis..................................................................................................................3
Ansoff Matrix.........................................................................................................................5
Porter's Five Forces Model.....................................................................................................5
Mode of entry and Plan B.......................................................................................................6
Porter's Diamond....................................................................................................................6
Relevant costing.....................................................................................................................7
Strategies of attracting new customers...................................................................................7
Mc Kinsey framework............................................................................................................7
Four link analysis...................................................................................................................7
Recommendations..................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Cafe Coffee Day is a business that is based in Chikmagaluru which is among the largest
producer of arabica beans in Asia and also exports the same to various countries like US, Japan
and Europe (Jana, Das and Mishra, 2015). The company's primary objective is to provide the
best possible experience to its customers. Founded in the year 1993 and popularly referred to as
CCD, cafe coffee day continues to be a hangout spot for the youth. It has got a presence
worldwide including locations like Austria, Malaysia etc. The presentation analyses the macro
environment of the company and also comprises of Ansoff Matrix and Porter's five forces model.
MAIN BODY
SWOT Analysis
 Strengths – Products offered by CCD are extremely good in quality and are priced at
affordable rates.
 Weaknesses – The brand does not invest much in promotions and as a result, is losing its
popularity. Also, many outlets incur loss due to selection of a wrong site (Rahul and
Keerthi, 2018).
 Opportunities – The company should introduce new and innovative items on its menu
and should also market itself as a point of informal gatherings.
 Threats – CCD faces direct and indirect competition from brands like Starbucks, Costa
Coffee etc.
DESTEP Analysis
Brazil Demographics – CCD should have a complete understanding of the size of population
that it will serve. Economic – These factors include information about finances, characteristics as well as
trends of the market etc.(Osseweijer and et. al., 2018). Social – These factors include emerging new trends in the culture of the country. Technological – The country has is technologically advanced and people prefer using
smart phones. Ecological – Proper locations to store all the raw material as well as the role of the
Brazilian government should be determined.
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