Business Plan for a Healthy Cafe

This presentation provides a comprehensive business plan for a healthy cafe, covering various aspects such as location, staffing, promotion, and operation. It discusses the unique selling proposition and competition analysis, along with strategies for promoting the cafe through logo design, social media, and customer-generated content. The presentation also highlights key factors in operating a successful cafe, including location selection, payment options, and pricing. It emphasizes the significance of a well-defined business plan in achieving business goals and objectives.

TABLE OF CONTENT
INTRODUCTION
Background
Location
USP and existing competition
How your café will staffed and run
How to promote their cafe
How café will be operated
CONCLUSION
REFERENCES

BUSINESS PLAN

INTRODUCTION
Business plan is describing that company focused on the
business objectives how it plans to achieve their goals and
objectives and should include a proper product or service
marketing strategy and analysis financial planning and also
budget should be discussed (Bouwman, Nikou and de
Reuver, 2019)

BACKGROUND
The business detail which was established that this cafe
has a outline i.e, “Thank God it's healthy” that will be
introduced by Lowden garden centre which they can offer
a variety of food which will be healthy for consumer and
went in lives of customers

LOCATION
12, South East Street, Lowden Garden centre, United
Kingdom

USP AND EXISTING COMPETITION
Unique selling proposition: This cafe will always focus to
best goods and services which should be provided to the
customers and main target of café is to health conscious
consumers.

Competitor analysis: It is an approach where they can
support their manager for business is to main aim is
competitive competitors to can handle their success
growth of the business is to identify their changing
business environment.

CONTINUE…
 To identify goods and services of rivals where they can help you
identify various goods and services offered by rivalry in this
industry with the help of identification of new business that they
should be recommend a product what type of customer demand
according to their needs of customer expectation and what type of
strategy should be adopted by new business.
 To identify existing customer rivals also help to under various
competitors companies are also operated. This type of industry of
such identification to gain a better insight of competitions within
specific industry and determine how companies are operated.

HOW YOUR CAFÉ WILL STAFFED AND RUN
They have likely a very small cafe if they can shop open
is 12 hours a day they need to hire of four baristas and
one or two part-time workers with a flexible schedule to
cover full time employee cannot work for a certain days
then hiring employee they will need to think about their
duties, responsibilities roles and meeting about their
standard of customer service.

CONTINUE…
It would be great that someone have already knows about the cafe
successfully but it is a great deal to value promote their super rank
of management like advertising to deliver a constant consistent
experience to customers it means that they can successfully in world
and they know their target line but to meet their expectations
according to each and every time they choose a cafe invest in quality
equipment like this might be includes coffee machines, grinders, ice
makers, oven cook, position at grill.

CONTINUE..
Baristas
Baristas run their cafe they should running their cafe best
to prove a best tasting coffee and charge of making drinks
and they had limited to our customers better also answers
question or even continue their education is latest
advances in the sectors

CONTINUE…
Manager: Managers done to day to day operations for cafe and
training to enforce their customer service centre manager invention
taken care of financial matters managers have a number of job
duties and keep track of inventory and employee keeping with their
assignments handling customer dispute supervisor employees find
replacements (McKay, 2020).

HOW TO PROMOTE THEIR CAFE
To promote a cafe for implementing a greater marketing and it is
extremely significant for business success and creating a demand to
their customers and more attract our customers towards this cafe
which are described below:
Have a great logo: Great logo is the first thing in potential
customers are attracted and maintained to build a brand image and
create logo doesn't have to be expensive but reach of the local
small artist area are also exceptions of logo of businesses and the
delicious goods.

CONTINUE…
Social media: Social media is one of the best promoting
their brand or any other advertising techniques which is a
greater than much more in expenses to a larger audience
than its advertising techniques creating a business profile
on maximize their exposure as to their cafe Instagram,
Facebook, Twitter and so on.

CONTINUE…
Encourage photo: To encourage their customers to get
their own content using their product or services and their
photos of cafe are uploaded on websites.
Brand packaging: Great brand packaging is very
significant that name of business are entrance to have a
great branding of packaging that they have worked office
need to go boxes in event that such other places are also
included (Sarango Barele, 2021).

HOW CAFÉ WILL BE OPERATED
Running or operate a cafe to enter food and beverage
businesses they have a lot of hard work some expert
guidance are also under creating a successful cafe
businesses. Start a restaurant some career planning is
more manageable when broken down into steps and many
things need to consider such as suppliers, location,
payment options, product range and so on
(Theodorakopoulos, 2019).

CONTINUE…
Location: Location is a critical and overall success of cafe
business before they can make a decision they can consider a
proper location so that they can attract more customers and pay
close attention to how many people are moving about this café and
how much parking available in this location so what location in
demographic and local community and near to near lots of other
cafes also.

CONTINUE…
Payment options: Payment options of this cafe are also provided
digital payment as well as a cash payment to the customers is free
for payments as they would like. They can use cash or card both
type of facilities are provided to this garden centre café.
Pricing: It will be maintained a better image of cafe is which is
followed by the other firms to price of their product and customer
of various group segments according to their clients.

CONCLUSION
As per above information, it has been concluded that
business plan is a written document that should be
described or recognize company how to accomplish their
goals and objectives in a particular organizations and how
product and services, marketing strategies and financial
budget should be decided.

REFERENCES
 Bouwman, H., Nikou, S. and de Reuver, M., 2019
 Bradley, A. N., 202
 Caldera, H. T. S., Desha, C. and Dawes, L., 2019
 Dwyer, J. and Hopwood, N., 2019
 Friedmann, J., 2020

CONTINUE..
 McKay, D., 2020
 Moro Visconti, R., 2019
 Sarango Barele, J. L., 2021
 Theodorakopoulos, I. P., 2019
 TOMASSONI, M., 2019

THANK YOU