Business Plan of Read & Drink Cafe

Running head: Business plan of Read & Drink Cafe
Business plan of Read & Drink Cafe
Name of the student
Name of the University
Author note

1Business plan of Read & Drink Cafe
Executive summary
The purpose of the paper is to give a business plan for a newly opened cafe, Read & Drink Cafe
in the Australian coffee shop industry. Hence, the report proceeds by giving a brief introduction
of the venture including the description of the interior decoration of the cafe, and products and
service of the cafe. Hence special attention has given on the unique idea of the cafe as to how the
idea of the cafe emerged according to the market requirement. The report additionally throws
light on the management and marketing plan of the cafe which includes both the social media
marketing and traditional mode of marketing. The paper gives a financial analysis of the cafe
focusing on the expenses and invests of the cafe. Finally the paper concludes by stating the risks
and challenges that the cafe might be facing in the near feature.

2Business plan of Read & Drink Cafe
Table of Contents
1. Introduction..................................................................................................................................2
2. Venture Description.....................................................................................................................2
a. Background to the venture.......................................................................................................2
b. Description of the venture.......................................................................................................3
3. Management................................................................................................................................3
a. Clear rationale along with a particular type of legal structure.................................................3
b. Strategic planning....................................................................................................................4
4. Marketing Plan.............................................................................................................................5
a. Target audience is clearly identified........................................................................................5
b. Brief description of communication strategy..........................................................................6
5. Competitor Analysis....................................................................................................................6
a. Brief analysis of the particular market.....................................................................................6
b. Rationale clearly demonstrating how the venture concept can be distinguished from
competitors..................................................................................................................................7
6. Financial Analysis.......................................................................................................................7
a. The particular ‘type’ of funding...............................................................................................7
b) Statements are provided which help to communicate key financial data associated with the
venture.........................................................................................................................................8
7. Risks and challenges....................................................................................................................9

3Business plan of Read & Drink Cafe
Bibliography..................................................................................................................................10
1. Introduction
The purpose of the report is to give a business plan for Read and Drink Café. The
recently opened café is new in the food and beverage industry. The café has come up with a
unique idea of giving the customers opportunity to read books over a cup of coffee, which is
hardly seen in any other café in the town. Most of the cafes in the town generally serve coffees
and snacks but there is barely any café that gives the opportunity to the customer to read books
along with coffee and snacks. Thus the paper giving a business plan for Read & Drink Cafe
discusses how the café can successfully position it in the Australian coffee industry which is
already dominated by coffee houses like Starbucks.
2. Venture Description
a. Background to the venture
Since people lead a fast-paced life these days, they remain stressed either with workloads
or with the stress of personal life. Often they seek a place where they can relax and get rid of the
stress of everyday life. Most of the people prefer cafés for that, where they will be able to reduce
the stress over a cup of coffee and can spend some quality time. Thus, addressing the need
located near University of DU the Read & Drink café is a place for coffee lovers. The café’s
interior decoration has been designed keeping in mind that the visitors can get a feel of relaxation
from the hustle and bustle of the city life. As the name signifies, visitors of the café are provided
with opportunity to read books while meeting with friends. Thus in order to ensure successful
business of the cafe, the study aims to give an appropriate business plan of Read & Drink café.