Business Plan for Café Mountain Moose in Melbourne

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

1BUSINESS PLAN
Table of Contents
The Business Summary..............................................................................................................4
The Market:............................................................................................................................5
The future:..............................................................................................................................5
The finances:..........................................................................................................................5
The Business:.............................................................................................................................5
Business Details:....................................................................................................................6
Products and Services:...........................................................................................................6
Registrations Details:.............................................................................................................6
Business Premises:.................................................................................................................7
Organization Chart:................................................................................................................7
Management and Ownership:................................................................................................8
Key Personnel:.......................................................................................................................8
Products and Services:...........................................................................................................9
Innovation:...........................................................................................................................10
Insurance:.............................................................................................................................10
Risk management:................................................................................................................11
Legal Considerations:...........................................................................................................11
Operations:...........................................................................................................................11
Sustainability Plan:...............................................................................................................12
The Market:..............................................................................................................................12

2BUSINESS PLAN
Market research:...................................................................................................................13
Market Targets:....................................................................................................................15
Environmental analysis:.......................................................................................................15
SWOT analysis:...................................................................................................................17
Competitors:.........................................................................................................................18
Advertising and Sales:..........................................................................................................18
The Future:...........................................................................................................................19
Vision Statement:.................................................................................................................19
Mission Statement:...............................................................................................................20
Goals/Objectives:.................................................................................................................20
Action Plan:..........................................................................................................................21
The Finance:.............................................................................................................................21
Key objectives and Financial Review:.................................................................................21
Key Assumptions:................................................................................................................21
Start-up Costs:......................................................................................................................21
Balance Sheet:......................................................................................................................23
Profit and Loss Forecast:......................................................................................................23
Expected Cash Flow:............................................................................................................24
Reference List:.........................................................................................................................27

3BUSINESS PLAN
The Business Summary
Café Mountain Moose is the formal legal entity which is a start-up establishment that
would be located in the central Melbourne market. Café Mountain Moose anticipates to catch
the interest of the regular base of customer with the wide variety of coffee and pastry
products. The business plans to create a strong base of the customers to build the market
position in the town because of its business partners industry experience a medium
competitive climate in that area. Café Mountain Moose targets to provide its customers with
the products at the competitive price in order to meet the demand of the medium to higher
income group people that are residing in the market.
The primary business objectives of the Café Mountain Moose are become the premier
home style restaurant in the Carlton South district of Melbourne. Café Mountain Moose also
aims to provide meals to its customers at the reasonable price with the exemplary service.
The target of the business is to cover the ratios of 1.00X for each serving to its customers at
the price cost ratios of less than 65%. The business would commence from 1st August 2018
onwards and the business owners of the Café Mountain Moose are
1. Ryan Harris
2. John Moore
3. Cristina Deli
The Café Mountain Moose would be serving its American-style breakfast and lunch
placing emphasis on the healthy, tasty food. The business would be serving Low-fat recipes
would be served to the customers by not sacrificing the taste or the appeal of the food. Menu
items for the breakfast would range from $2.99 to $8.99. Lunch items would be ranging from
$4.99 to $12.99. Daily soups and specials would be offered by the Café Mountain Moose as

4BUSINESS PLAN
well. The hours of operations would range from 6.30 am to 11.30 p.m. seven days a week.
The ABN number for the business is 897 798 568.
The Market:
The Café Mountain Moose industry comprise of around 6 million customers with
combined restaurant strength of $80,000 thousands with annual revenue of more than $400
billion (Armstrong and Taylor 2014). The major industry participants comprise of the KFC,
Pizza Hut, Taco Bell and Darden Restaurants.
The future:
The mission of the business is to offer unique and relaxing experience of dining to its
customers. Café Mountain Moose would strive to attain this goal by offering menu items
incorporating the quality ingredients at the reasonable prices (Baker and Saren 2016). The
Café Mountain Moose would be mindful of the wellbeing of its customers and staff by
treating each and every customer with the dignity and respect similar to the home experience.
The objective of the business is to keep the variable and overhead expenditure as low as
possible and creating the higher market visibility through the building and advertisement.
The finances:
The business in the span of three years intends to make profit for a minimum of 25
per cent for each of the three years of its operations. The business would be requiring the
working capital of around $200,000. The business would aim attract contributions from the
partners and the rest of the funds would be funded through the banks.
The Business:
Café Mountain Moose is the formal legal entity which is a start-up establishment that
would be located in the central Melbourne market. Café Mountain Moose anticipates to catch
the interest of the regular base of customer with the wide variety of coffee and pastry

5BUSINESS PLAN
products. The business plans to create a strong base of the customers to build the market
position in the town because of its business partners industry experience a medium
competitive climate in that area. Café Mountain Moose targets to provide its customers with
the products at the competitive price in order to meet the demand of the medium to higher
income group people that are residing in the market (Baker 2014). The ABN number for the
business is 897 798 568.
Business Details:
Products and Services:
The Café Mountain Moose would be serving its American-style breakfast and lunch
placing emphasis on the healthy, tasty food. The business would be serving Low-fat recipes
would be served to the customers by not sacrificing the taste or the appeal of the food
(Carland et al. 2017). Menu items for the breakfast would range from $2.99 to $8.99. Lunch
items would be ranging from $4.99 to $12.99. Daily soups and specials would be offered by
the Café Mountain Moose as well. The hours of operations would range from 6.30 am to
11.30 p.m. seven days a week.
Registrations Details:
The registration details represent that the business would be operating under the
partnership form. The business registered trading name is Café Mountain Moose and would
be located in the Carlton South in the Melbourne City (Drucker 2014). The structure of the
business would be as Partnership with the ABN number of 897 798 568. The ABN number of
business represents the permits that identifies the business to carry out its activities. To
promote transparency in business the personal details, business information’s, business
activity details with the declaration of the true information across the entire operations.