Assignment on Whole Wheat & Honey Cafe

Running Head: PRESS RELEASE 0
Press Release
Whole Wheat & Honey Cafe
Students details
10/8/2019

PRESS RELEASE 1
Target Publication and Audience
The Whole Wheat & Honey Café is opening another store in Toronto because it is very
popular location of the Canada where people love to visit. The Whole Wheat & Honey Café will
send its Press release to main two newspaper publications which are Le Journal de Quebec and
National Post. These both newspapers are very famous in the Canada. To grow the business and
increase the marketing, press release is a good option. Press release in newspaper is an easy
method to publish and it includes different type of images which attract customers to visit the
Café. Company will also publish this press release online on the portal of both newspapers
because in these days, people read articles and news online. Press release in newspaper is also an
effective idea as it involves multimedia, images and videos to convey the message in interesting
methods.
The target audience of this press release depends on the target market of the Whole
Wheat & Honey café and the target audience of the café is much diversified. Whole Wheat &
Honey focus its marketing profile on extending university students and teachers, lovers, newly
married couples, and offices located nearby restaurants and sophisticated teenagers (Lynn,
2011). Not only the customers of Whole Wheat & Honey café but also the food suppliers,
companies are the target market of this press release because with the help of this press release
food suppliers also get to know about the new café. With the help of this information, they can
establish business with the café.