Planning for Growth: Analysing Growth Opportunities for CafePod Coffee

Planning for Growth

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Analysation of key considerations for determining the growth opportunities and its
justification within organisation context.....................................................................................3
TASK 2............................................................................................................................................6
P2. application of Ansoff's growth vector matrix to evaluate the growth opportunity of the
business........................................................................................................................................6
TASK 3............................................................................................................................................8
P3 Evaluating the potential funding sources that are assessable for the organisations,
considering the limitations and benefits of each sources.............................................................8
TASK 4............................................................................................................................................9
P4 A designed business plan for growth which involves financial information as well as for
scaling up the business the set strategies and objectives.............................................................9
TASK 5..........................................................................................................................................11
P5 Assessment of the succession or exit options available for small business with its
drawbacks as well as benefits....................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Planning for growth helps managers in planning and implementing the strategies in
organisation to determine the growth of their business (Ashi, 2018). It includes all the things
which is used in making strategies which organisation needs and aids them to grow their
business in the new market. It assesses companies in allocating their resources and spreading
their business in the new marketplace which helps them in attaining sustainable competitive
advantage over other in the same industry. This tool guides managers of firm in attracting large
number of people all over the world and in increasing revenue of the business. For better
understanding of planning for growth the CafePod Coffee is taken into consideration for this
report. CafePod Coffee is an independent coffee company and headquartered in Portsmouth,
United Kingdom. They make various type of coffee like intense, smooth and many more.
This report highlights the key considerations that should be taken into consideration by
small medium enterprises while evaluating business growth opportunities. Different methods
which companies assess funding and uses of various funding. Along with this it covers business
plan and strategies for scaling up a business. Explanation of succession and exit options for small
organisation with its drawbacks and benefits.
TASK 1
P1. Analysation of key considerations for determining the growth opportunities and its
justification within organisation context
Overview of company
CafePod Coffee is an independent company of coffee which provides different type of
categories of coffee for example ristretto, smooth, intense, Arabica lungo, lake tawar, compatible
pods and many more. It also offers coffee capsules with espresso in it which are made from
recycle plastic of food grade. It has its headquarter in Portsmouth, United Kingdom.
Meaning of Small Medium Enterprise
This is a business with minimum number of employees working in their organisation
(Belizaire, 2020). These type of companies are non-subsidiary and independent with investment,
turnover and workforce. The managers of these firm hire less number of people, who work and

operate the functioning of the organisation. CafePod Coffee managers do limited employment
for a business which work for them and earn revenue.
Planning and growth of CafePod Coffee
Planning aids CafePod Coffee managers in achieving success, goal and profitability for
long term of the business (Clennon, 2022). It helps them in minimising and dealing with the
dynamic and uncertain situations, if occurs in the organisation. Planning provides direction to the
managers of the companies to guide, direct and motivate employees to work effectively and
efficiently in order to achieve success and goal. Growth with strategic planning helps managers
of CafePod Coffee in increasing revenues, survival rate, efficiency of workforce, power, brand
image and many more. It aids managers in growing their business in the new markets and reach
large number of people all over the world to achieve success and goal of the company.
Competitive advantage
It is related to manufacturing product and services and selling them in the market at
cheaper rates as compared to the competitors in the same industries (Gershon, 2020). This helps
managers of companies in attaining sustainable competitive advantage over others in market and
making better customer base. The CafePod Coffee managers manufacture products according to
the taste and preferences of the people and provide them in lower prices to attract large number
of customers.
Pestle analysis
This strategic technique used by the managers of organisations to analyse the macro and
external environment of the firm in which it operates (Ghobakhloo Azar and Tang, 2018). This
analysis provides information of their growth targets, risk factors, brand image, goodwill and
gives direction to the business which helps them in attaining success and long term growth. With
the help of Pestle analysis, managers of CafePod Coffee make strategic plan. The planning is
done for the succession of the business by determining the external factors in which they operate.
Implementation of plan in the organisation assess them in achieving its goal, success, revenue
and increases sales. Pestle analysis in reference to CafePod Coffee is explained below:
Political Factors: Free trade agreement in UK provides opportunity to CafePod Coffee
mangers in expanding their business across the border of the country. It helps them in enhancing
the laws, regulation and rules effecting problems like intellectual property, e-commerce and
government procurement.