Planning for Growth - CafePod Coffee Co
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Added on 2021-02-19
Planning for Growth - CafePod Coffee Co
Added on 2021-02-19
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Planning for Growth1
ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3P1 determine the key considerations for evaluating the growth opportunities and also given thejustification on the behalf of consideration within the CafePod Coffee Co................................3P2 Discuss about the opportunities for growth by using Ansoff’s growth vector matrix...........5P3 Understand the different potential source of funding which available for the business andalso identify benefits and drawback of each source....................................................................6PART 2............................................................................................................................................8P4 Develop the business plan for the growth that include financial information and strategicobjective for scaling up the business...........................................................................................8P5 Evaluate the succession and exit option for the small business and also determine benefitsor drawback of each option..........................................................................................................9REFERENCES..............................................................................................................................132
INTRODUCTIONGrowth planning is basically the strategic for enterprise activity that enables the owner toplan and track all the information of growth and development. it allows the enterprise to allocatean appropriate resource towards the development and adopt for changing the industry driventhrough digital technology and other differentiate competitors. CafePod Coffee Co is based on the small scale business that provide the exciting coffer forthe adventurous coffee drinker. It provides many products to their customer for selecting coffeedrinking products. This report will discuss about the different types of key considerations in the smallbusiness to evaluate the growth opportunities. It will describe the growth opportunities by usingAnsoff’s matrix in the business. Furthermore, this documentation will understand the variety ofmethod that can assess the potential sources of funding which available for the business and alsoidentify its drawback or benefits. Moreover, it will design or develop the business plan forgrowth that include strategic objective and financial information of scaling up business. PART 1P1 determine the key considerations for evaluating the growth opportunities and also given thejustification on the behalf of consideration within the CafePod Coffee Co.It is important to analyse the key considerations that help for business to maintain their positionand find ways of growth and development. CafePod Coffee Co must be focused towards thebusiness growth so that they can measure the enterprise activities for looking the statistics (Asmi,Salama and Ahmad, 2018). The Small business is used the Porter’s five forces framework for analysing thecompetition of enterprise in growth and development. It also draws from the economics thatderive into five forces or identify the competition level and its intensity. Threat of New entrantsThe Cafepod Coffee Limited has a moderate threat of new entrance and they have limitedbarriers. Its initial investment to start with the minimum and the level of firm must be limited. Itsuccessful enterprises remain start form low to moderate. CafePod coffee co firm has wanted tograbbed the large market share which based on their product quality and efficiency but still thecost of switching being low. The organization is planning to reduce the prices of products in3
market so that many customers are attracted towards their services. Based on the product quality,CafePod Coffee firm has access the best quality of coffee products and supply in different areas. Threat of SubstitutesThe Cafepod Coffee co. can view the high threats in the substitutes products and services.There are multiple retails chain that offering the different coffee products. In this business, iteasily available the substitutes and company gain the more competitive advantage by usingconsumer’s satisfaction strategy (Bridge and Dodds, 2018). In this way, it is maintaining the trustand loyalty towards the brands. On the other hand, the cost of switching is negligible. Bargaining Power of BuyerThe bargaining power of buyer become low to moderate because the individual purchaseswere small and single buyer doesn’t hold the enough influences. Coffee firm must bediversifying in the global marketplace. The consumers are finding the quality sensitive andwilling to pay more money for the premium items. They are watching the latest trends and movetowards the another product. Bargaining Power of SupplierThe bargaining power of supplier is low because it depends on the quality of product andservices. The organization is finding the supplier those who will fulfil the need and expectationof customers. Cafepod Coffee Co. Firm contract with the supplier and maintain the structure pfbusiness according to the demand of consumer. Even CafePod Coffee firm acknowledge thesignificance of having the efficient supplier that hold the entire business performance in propermanner. Competitive rivalryThe CafePod Coffee Co faces the various challenges regarding the competition from anotherenterprise. There are various small businesses establish their branches in global market toincrease the level of competition in marketplace (Gounaridis, Chorianopoulos and Koukoulas,2018). In this way, the organization has planning the strategic to perform action and dealing withthe rivalry. CafePod coffee has designed the effective strategies that handle the overallcompetitive pressure in the organization. Justification:It has been justified that Porter’s five forces help the business to analyse their overallcompetition level in global world. It useful for analysing the level of business and how they can4
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