Business Plan for CAFEPOD Cafe in United Kingdom

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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business overview.................................................................................................................3
Legal status............................................................................................................................4
Industry Analysis by Porter Five Forces Model................................................................5
SWOT ANALYSIS...............................................................................................................6
Evaluation of the possible issues that may impact the success of the Cafeteria.............8
Market Analysis....................................................................................................................9
FINANCE............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11
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INTRODUCTION
Buisness plan is a systematic written document which helps an organisation to store their set
aims and goals. The effective business plan can identifies the proper techniques which helps
an organisation to accomplish those targets. The chosen organisation in this project is
CAFEPOD cafe which is located in the country UNITED KINGDOM. They try to bring
new product for their customers which can help them to generate more profits and revenue.
Many strategies and method will be discussed in the following report.
MAIN BODY
Business overview
The small and medium size of commercial enterprises such as cafe or bakery would be
launched and run their business under the brand name of CAFEPOD which is been established in
the country United kingdom. The management of this company offers a wide range of products
related to coffee in both the type such as raw material and in ready form to their potential
customer base. They almost generates more than 1.75million dollars of revenue by the sales of
their products. The higher authorities of company CAFEPOD has decided to start the new outlet
in the state Blackpool, because as per the survey most of the people who likes to eat the bakery
items are living in the region of Blackpool as compare to other cities. The company CAFEPOD
has speciality in the coffee products.
Vision of the business
The main reason and aim of this start-up is to satisfy their customer through best quality
services which they can give with the help of strong core value, ethical operations and valuable
products. This cafe is focused to gain the customer loyalty towards their organisation by
fulfilling all the specific needs and wants demanded by final consumers. They are trying to
create strong brand image in their respective market field which can help them to highly
recognised and should known for providing the best services to their customers. After this
pandemic almost all the people across the globe had become health conscious, due to this The
management of CAFEPOD is trying to adopt various ozone-friendly methods to manufacture
their products.
Objectives and mission
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The mission of the organisation CAFEPOD is to create value of their products and
services in the mind of their consumer by serving best quality of coffee product and bakery item.
The objective of the start-up is to increase their customer base and revenue by manufacturing
new product range for their customers. By catering the bakery products and services which will
fulfil the requirements of their customers they can attain enormous growth and development in
their business. The cafe aims to maintain a strong and reputed image in their market field by
maintaining good communication system such as response to the feedback etc. with their
customers. They can also provide better and top quality offers to their existing customers.
CAFEPOD has added various products in their production such as organic cakes, cookies,
breads, muffins, cupcakes, pastries, doughnuts, wafers, and various kind of flavoured snacks by
this they can target the new customer base.
Legal status
The CAFEPOD is a private limited company which has been started in the year 2011.
Limited company are the kind of business organisation which are manage or run by the various
entities such as stakeholders, investors and many more higher authorities. In this kind of business
model the authorities make their own rules and regulations in order to run the business
operations effectively and efficiently. The main target of these limited companies is to earn more
and more profit by selling the products and services to their customer's. They can face various
risk if one of their stakeholder start misbehaving in the company. The management of this
company has build a strong brand image with the help of private limited label attached with their
name. In the current world, if the company is a private limited firm then the customer will prefer
it more as compare to other companies. It will help them to strongly fight with their present
rivals in their industry. The employees of the company CAFEPOD has to follow and obey the
protocols made by their management in command to get the best working performance from
them which will enhance the productivity of the company. The revenue or profit earned by the
company will be distributed between the shareholders in the form of dividend. The private
limited companies are the one which are responsible for every negative and positive issues
occurs within their organisation. In present period of time, limited organizations of UK are
paying only 19% of business firm profits which is very less as comparison to other type of
organisation such as sole traders which are paying almost 45% of tax. Limited companies are
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