Business Plan for The Pawsome's Point Cafe

Business Plan

Table of Contents
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
Executive summary:.....................................................................................................................3
Industry Analysis by Porter Five Forces Model .........................................................................4
Market Analysis ..........................................................................................................................5
Operations....................................................................................................................................7
Legal status of the business..........................................................................................................7
A demonstration of an effective planning and performance of the business plan.......................7
Evaluation of the possible issues that may impact the success of the Cafeteria........................12
CONCLUSION..............................................................................................................................13
REFERENCES...............................................................................................................................14

INTRODUCTION
Business plan refers to the strategy for achieving future goals of a start up new business
which helps to make business successful. A Business can described by its products, services ,
customers etc. In other words Business plan is a documentation which provides your company's
future overview. For start any new business there should be a proper plan to make your business
successful by what strategies you will choose, where you settle your business , what product you
will introduce, target market etc. An Entrepreneur plans to located new pet friendly cafe in the
United Kingdom, where people can visit with their pets and also can celebrate their pet's
birthday, which is a good advantage for an animal lovers. Most of cafes & restaurants were not
allow pets but the entrepreneur aims that opening of this cafe pet's lovers can go on a date with
their Pawsome's friends and can spend their some quality time with them.
MAIN BODY
Executive summary:
Business overview also known as business information, it is an part of business plan
which overview some important points include location, strategies, target, legal status, team,
mission of a company. The The Pawsome's Point cafe decided to located the cafe in Blackpool,
England, United Kingdom, because as per research Blackpool is a town in England which has the
largest pet population in United Kingdom. Blackpool has a leading with 52.15 dog-friendly
facilities, 16.43 dog walkers, 12.77 pet, 7.11 kennels, and 6.40 vets. The strategic plan to located
the cafe in Blackpool is there are large number of owners of pet, where they can visit with their
pets. Blackpool is a seaside resort town with a lots of beaches (Waxman, 2022). The Pawsome's
Point ideally located near by the retail park, and beaches with some stunning sunset view. The
strategy of the location is that park and beaches is the place where people are come with their
pets for spend quality time and play with their pets. The view and environment can attract the
people where they can come with their pets and can enjoy together. This cafe will also help
streets animals which is the great kind of nature.

Industry Analysis by Porter Five Forces Model
Industry analysis is a term of marketing which is used by the company to analysis the
competitive position in the market. Micheal Porter is develop five forces model for analysis the
structure of any industry. Porter' five forces framework is a method of analysing the operating
environment of a competition of a organisation. Porter refers to those forces as the Micro level's
environment, to changed it with the more general term Marco level's environment (Turiace,
2022). It is the most important tool for analysing the competitive and strategic environment,
which helps the company to explaining how the forces in competitive environment shapes
strategies and affect the performance. The Five Forces Model of porter is applied on The
Pawsome's Point -
 The Threat of New Entrants: The Threat of New Entrants refers to the Threats of the
new competition within a market to beat the current players. In other words when the new
competitors entered into the industry and offered the same products and services to the
consumers in low cost then it is risk for the current company. The Threat of New Entrants
on The Pawsome's Point is low because the idea of opening the pet friendly cafe is very
unique, most of entrepreneur only think to open an cafe or restaurant only for humans but
this cafe introduced their self as The Pawsome's Point cafe includes humans with pets
where people can spend their times with pets.
 Threat of Substitutes: Threat of substitutes may be define as when companies within one
industry are forced to compete with industries which producing the substitute products or
services. In other words Threat of substitutes refers to the availability of a product which
is consumer can purchase instead of the industry’s product. A substitute product define as
a product which is from another industry that offers the same or similar product or
services to the consumer within the industry. The Threat of substitutes on The Pawsome's
Point is low because it is the different idea from others and also located near by the
beaches and parks, which is the benefit for The Pawsome's Point Cafe because there is
low number of competitors.
 Bargaining power of customer: The Bargaining Power of customer refers to the
pressure by the customer or consumer for the product and services which is provide
higher quality products and better customer services at a lower price. The Pawsome's