Campaign Goals and Formative Evaluation

This document discusses the objectives and evaluation of a campaign aimed at motivating and encouraging the old population affected by diabetes to self-test their blood sugar level using glucometer effectively. It explores the major goal of the campaign, the evidence from the campaign, and the pre-production research conducted. The document also highlights the challenges faced by the older population in using glucometer and the strategies to promote the health product.

Running Head: CAMPAIGN GOALS AND FORMATIVE EVALUATION
STAGE 2 ASSIGNMENT- CAMPAIGN GOALS AND
FORMATIVE EVALUATION

2CAMPAIGN GOALS AND FORMATIVE EVALUATION
Objective of the campaign
The major goal for the campaign is to motivate and encourage the old population of the US
affected by diabetes to self-test their blood sugar level by using glucometer effectively.
Specific Measurable Attainable Relevant Time
Motivate and
encourage the
old population
of the US
affected by
diabetes to self-
test their blood
sugar level by
using
glucometer
effectively
Evidence from
the American
diabetes
association
which records
the diagnoses
of diabetes
around the
nation will help
in measuring if
the campaign
helped in
curbing ill
health
behaviors of the
older
population due
to diabetes
The campaign
will focus on
providing a set
of easy
introduction
and awareness
program to the
older
population of
the US for
conveying how
convenient and
easy to use
Glucometer is
in day to day
life
Glucometer helps
in tracking blood
glucose level on a
daily basis and
helps the patient
and professionals
to gain an idea
about the health
condition of the
older people. The
regular
monitoring will
help in preventing
any risk of
institutionalization
and affecting
functional status
for the older
patients
Six months
program

3CAMPAIGN GOALS AND FORMATIVE EVALUATION
The study has referred to the pre-production or formative research which were
conducted by the American Diabetes Association for helping in the development of health
promotion product, i.e., glucometer. The results were found out to be 10.9 million US adults
aging above 60 years are affected with diabetes (Song et al. 2016). Among them 8 out of 10
every patient suffers an abnormality in blood sugar stability. It is leading to many heath risks
and also producing a huge burden on the nation.
The results also made evident that such cases are high among older population since
they lack motivation and are not capable of using glucometer effectively. The health
promotion product is glucometer in this case where a glucometer manufacturing company
will be assigned with the order of producing n number of glucometer in a frequent time
period. The product will be easy to learn for older people with convenient features to use on
daily basis (Soenksen & Mamat, 2018). Ten to twelve staffs will be enough for promoting the
product and campaigning, to begin with, and engage in the program in a periodic manner.
Regarding this health problem among the older population, it was required to know
the main reason behind such an irregular increase in the patient numbers. It has been found
from the report of most of the older population that they are uncomfortable with operating
modern instruments and avoid them as they believe it to be complex (Park, 2017). Many are
also not aware of the presence of such instruments and not enough educated to handle (Jones
& Caird, 2017). These data were collected from various hospitals reports to know about the
major issue in using glucometer as a product for improving health condition.
In order to develop the message and channels for promoting the health product, their
general patterns for self-efficacy was required to be found out so as to encourage and
motivate them in much more relevant manner. This data was collected from a random older
population to know how the awareness program can be shaped to influence their behaviors.

4CAMPAIGN GOALS AND FORMATIVE EVALUATION
Same data were utilized for knowing about their theoretical bases to achieve behavior
changes among the older population suffering from diabetes.

5CAMPAIGN GOALS AND FORMATIVE EVALUATION
References
Jones, J., & Caird, J. K. (2017, September). The Usability of Blood Glucose Meters: Task
Performance Differences Between Younger and Older Age Groups. In Proceedings of
the Human Factors and Ergonomics Society Annual Meeting(Vol. 61, No. 1, pp. 604-
608). Sage CA: Los Angeles, CA: SAGE Publications.
Lim, S., Kang, S. M., Kim, K. M., Moon, J. H., Choi, S. H., Hwang, H., ... & Jang, H. C.
(2016). Multifactorial intervention in diabetes care using real-time monitoring and
tailored feedback in type 2 diabetes. Acta diabetologica, 53(2), 189-198.
Park, D. K. (2017). Technologies to Reach Older Persons with Health-care Services. Asia-
Pacific Population Journal, 32(1).
Soenksen, L. R., & Mamat, Z. (2018). GlucoPush: A Do-It-Yourself Add-On for Online
Tracking of Personal Glucometer Use. bioRxiv, 296293.
Song, S. O., Song, Y. D., Nam, J. Y., Park, K. H., Yoon, J. H., Son, K. M., ... & Lim, D. H.
(2016). Epidemiology of type 1 diabetes mellitus in Korea through an investigation of
the national registration project of type 1 diabetes for the reimbursement of
glucometer strips with additional analyses using claims data. Diabetes & metabolism
journal, 40(1), 35-45.
Tomlin, A., & Sinclair, A. (2016). The influence of cognition on self-management of type 2
diabetes in older people. Psychology research and behavior management, 9, 7.