Campaign Goals and Formative Evaluation

Running Head: CAMPAIGN GOALS AND FORMATIVE EVALUATION
STAGE 2 ASSIGNMENT- CAMPAIGN GOALS AND
FORMATIVE EVALUATION

2CAMPAIGN GOALS AND FORMATIVE EVALUATION
Objective of the campaign
The major goal for the campaign is to motivate and encourage the old population of the US
affected by diabetes to self-test their blood sugar level by using glucometer effectively.
Specific Measurable Attainable Relevant Time
Motivate and
encourage the
old population
of the US
affected by
diabetes to self-
test their blood
sugar level by
using
glucometer
effectively
Evidence from
the American
diabetes
association
which records
the diagnoses
of diabetes
around the
nation will help
in measuring if
the campaign
helped in
curbing ill
health
behaviors of the
older
population due
to diabetes
The campaign
will focus on
providing a set
of easy
introduction
and awareness
program to the
older
population of
the US for
conveying how
convenient and
easy to use
Glucometer is
in day to day
life
Glucometer helps
in tracking blood
glucose level on a
daily basis and
helps the patient
and professionals
to gain an idea
about the health
condition of the
older people. The
regular
monitoring will
help in preventing
any risk of
institutionalization
and affecting
functional status
for the older
patients
Six months
program