Campaign Plan to Tackle Injustice and Protect Women in Society in India

This presentation outlines a campaign plan to tackle injustice and protect women in society in India. It discusses the problem background, project objectives, program beneficiaries, program actions, project outcomes, project risks, SWOT analysis, monitoring and evaluation, and stakeholder analysis. The campaign aims to find solutions against women violence, provide support services, develop gender-friendly public spaces, raise awareness, and foster societal and political changes.

CAMPAIGN PLAN TO TACKLE
INJUSTICE AND PROTECT
WOMEN IN SOCIETY IN INDIA

PROBLEM BACKGROUND
 Thousands of women’s as well as girls within India
are victims of the gender violence
 Most of the victims are not coming forward as well
as seek help from police to provide them justice
 In India with liberalized economy, better education
as well as job opportunities is increasing among
women

PROJECT OBJECTIVES
 To conduct campaign plan to tackle injustice as well as
protect women into the society within India
 To find solutions against the women violence
 To provide strong support services to the women by
providing shelter, counseling services and protection
programmes
 To develop plan to make sure about gender friendly public
spaces included workplaces and transport
 To develop plan for larger scale sensitization of the gender
as well as building ability of the stakeholders.

PROGRAM BENEFICIARIES
 The campaign is building on the international legal as well
as policy frameworks to end of violence against the
women
 Adoption as well as implementation of national plans of
actions which can emphasize prevention as well as
resourced (Kumar, 2018).
 Campaign is a national level tool for raising awareness as
well as foster societal plus political changes

PROGRAM ACTIONS
 Phase 1: Planning the campaign
 Phase 2: Implementation of campaign
strategy
 Phase 3: Monitoring and evaluation
 Phase 4: Campaign fundraising

PROJECT OUTCOMES
 The campaign outcomes are that it can highlight the
public concerns which affect segments of the society
 The campaign is severing vehicle to educate the
public about rights for receiving support so that they
can claim the rights (Basu, 2016).
 When protection as well as support services is
provided to the women, then it is vital for the
campaigners to coordinate activities (Bajpai, 2018).

PROJECT RISKS
 Lack of the funding of the project
 Not completion of the project on scheduled
timeframe
 Lack of communication among team members
 Lack of promotion of the campaign
 Lack of resources involved

SWOT ANALYSIS
Strengths Weaknesses
 Importance to the campaign to human and materials
resources
 Access to the decision makers
 Good organizational reputation to conduct campaign
 Inexperience persons involve in campaign
 Limited project funds
 Lack of contracts
 Lack of capacity of people to perform the campaign
Opportunities Threats
 Offer support to campaign and use of public
attentions
 Pre-existing debate to the public
 International campaign
 Likeliness to achieve the project goals
 Threat to security issues
 Change in rules and regulations of government

MONITORING AND EVALUATION
 Enhance the communication as well as share an
understanding among the participants of women
violation protection campaign (Mukherjee, 2016).
 Support the campaign as the participants can learn
from involvement into monitoring as well as evaluation
 Increase into engagement as well as ownership of the
campaign
 Learning monitoring plus evaluation thinking (Yadav &
Lal, 2018).
 Building ability for monitoring and evaluating

STAKEHOLDER ANALYSIS
Stakeholders Interest Power Expectations Way to manage
expectations
Government institutions High High Address violence against women as well as
girls as the violation of the human rights
Meetings with the community
and society
Health personnel High Low Taking care of health of women and girls
those are violated
Face-to-face meetings with
the victims
Justice Low High Providing justice to the victims Meetings
Colleagues High Low Providing support to the violated persons Face-to-face meetings
Police Low Low Record the violated cases Meetings
Public security Low Low Ensure that violence cases are reported an
handled by police
Meetings

REFERENCES
 Bajpai, A. (2018). Child rights in India: Law, policy,
and practice. Oxford University Press.
 Basu, A. (2016). Women's movements in the global
era: The power of local feminisms. Hachette UK.
 Kumar, R. (2018). From Chipko to Sati: The
contemporary Indian women's movement. In The
challenge of local feminisms (pp. 58-86). Routledge.
 Mukherjee, S. (2016). Surviving Bhopal: Dancing
bodies, written texts, and oral testimonials of women
in the wake of an industrial disaster. Springer.
 Yadav, S. S., & Lal, R. (2018). Vulnerability of women
to climate change in arid and semi-arid regions: The
case of India and South Asia. Journal of Arid
Environments, 149, 4-17.

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