SWOT Analysis of Volkswagen: Strengths, Weaknesses, Opportunities, and Threats

CAR MANUFACTURER

INTRODUCTION
 Business environment defined as collection of individuals, factors and entities that may or
may not be under the control of organization. However, this can hugely impact
performance, growth, profitability and survival. It is defined as set of elements that is
closely linked with business activities.

PESTLE to identify and discuss macro-
environmental factors
 Political
 Brexit can also create situation of uncertainty and this can give rise to complexities for
large and global business brands. In addition to this, the political environment of Asian
market remained stable during recent years and that led to faster the growth of automotive
brand that includes Volkswagen.
 Economic
 Volkswagen primary target market is social upper that prefers drive luxury and semi luxury
vehicles. During the period of declined economic activities the demand of the vehicle
highly affected and this also has huge impact on revenue and profitability of the enterprise.

CONT..
 Social
 With help of changing in social trends can change preferences of people. These are the
components that can affect the both things such as sales and marketing.
 Technological
 From AI to automated driving, the automotive brands tends to remain ahead of others and
due to this entity needs to make huge investment in R&D. Among all the brand, the chosen
entity has brought more eco-friendly and safer cars to the market.