SWOT and PESTLE Analysis of BMW

Portfolio

Table of Content
• Introduction
• SWOT analysis
• PESTEL analysis
• Conclusion
• References

Introduction
An organisation become successful in a marketplace, if they are aware
or understand factors that exert on their developing firm. Internal and
external factors have a huge impact on success and failure of a
business. Moreover, internal factor bring both positive and negative
impact such as strength and weaknesses where as external factors
affecting outside environment in which a firm have no control over it.

SWOT analysis of BMW
Strength: BMW is one of leading automotive industry in world. It has
various strength to thrive market. Such as:
● Most valuable automotive brands in world wide.
● Perfect engineering and excellent driving experiences