Career Action Plan and Self Reflection for Assistant Brand Manager in Retail Sector

Career action plan
and self reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PERSONAL ANALYSIS...........................................................................................................3
CAREER ACTION PLAN.........................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Career development is referred to as the process of selecting the career,moving forward
in the career of a person with gaining skills(Zwozdiak-Myers, 2018). Personality development is
also the integral part of forming career(Slobodskaya,2021).In short career is known as the
development and growth of person on the basis of expertise,skills,education and
experience(Brim2021). The plan of career helps in analysing the current skills and knowledge
with their pros and cons(Tornikoski and Maalaoui, 2019). CW1 presents the career chosen by me
which is assistant brand manager in retail sector as I have has interest in this particular
field(Savickas, 2019). This project includes the internal evaluation of the person according to the
job of assistant brand manager in Unilever, which is the Mnc operating in the whole world
having headquarter at United Kingdom(DARAMOLA, 2019).It also mentions personal
development plan while designing CV which mentions all the expertise,skills,knowledge and
experience of the person(Jiang and et, al.,2019). To identify the competition level it is required
to measure the skills and knowledge of the person(Ismail,and Rishani2018).It brings
improvement in various areas of the career field(Majid and et, al.,2019).PDP is known as the
plan which is been developed to measure and improve the skills,knowledge and develop the
career of the person(Maree, 2018).
PERSONAL ANALYSIS
In the given scenario Unilever company which is a retail company focusing on the
increase in brand image of the organization between consumers for greater revenue generation.
For this purpose the management of Unilever have to hire assistant brand manager who is
responsible for all the activities related to improve the brand image of the company which will
increase the revenue along with the brand recognition amongst consumers. In the given internal
analysis in CW 1,it has been found out that person has high confidence which is used to develop
the skills and expertise which is required to develop knowledge to attain the objectives of the
person. I after working in the retail industry and examining my knowledge and skills,I got to
know that I can develop my career in the field of managing brands as assistant brand manager in
retail industry. I have prior experience in the respective field. For gaining the job of assistant
brand manager in Unilever,I have to build a plan for my career as it will assist me in achieving