Developing a Career Plan in Marketing: Exploring Career Paths, Strengths, and Challenges

This individual presentation paper explores the process of developing a career plan in marketing, including the meaning of marketing as a career field, career paths for marketing managers, strengths and challenges in the profession, and strategies for overcoming challenges. The presentation includes a career path graph, as well as references to relevant literature on career planning and marketing.

INDIVIDUAL
PRESENTATION
PAPER

Table of Contents
 INTRODUCTION
 CAREER PATH GRAPH
 MARKETING PROFESSIONAL FIELD?
 CAREER PATH
 STRENGTHS
 CHALLENGES
 CONCLUSION
 REFERENCES

INTRODUCTION
 Career plan is a process of matching career
choices with the help of consistent self-
evaluation by identifying his own skills or
strengths which assist them to overcome the
possible challenges.
 The paper will describe the meaning of
marketing as a career field which I am
looking to pursue as it would be my dream
job to work as marketing manager in Marks
& Spencer.

CAREER PATH GRAPH

MARKETING PROFESSIONAL FIELD?
 According to Merriam-Webster,
“marketing refers to the method
or technique to promote, sell and
distribute a service or product”.
 In other words, it means a
mediator between the functions
of increasing awareness
regarding the product or service
and their development.
 Marketing is depend on the 4Ps
i.e. product, place, promotion
and price within the business.

CAREER PATH
Marketing specialisations to consider are comes up with different
roles with different size and shapes. There are some of the career paths for
marketing manager are related to:
 Social media marketing manager
 Content marketing manager
 Search engines optimisation
 Traditional marketing manager

CONTINUE…
There are three level which are need
to followed by me in the career path as social
media professional in Marks and Spencer:
 Entry- level- social media specialist
 Mid-level social media manager
 Senior- communicator director

STRENGTHS
 Analytical thinking
 Strong communication skills
 Negotiation skills
 Innovative or creativity
 Calmness

CONTINUE…
 Time management
 Better Collaboration
 Tech and software
capabilities
 Networking abilities

CHALLENGES
 Accessing data across platforms
 Identifying customers
 Evaluating new potential
customer
 Customer experience
 Tracking performance metrics
 Maintaining privacy

CONTINUE…
 The above challenges could be
overcome with the help of my
strengths by:
 Improve ad performance
 Increase engagement
 Abide by data protection
regulations

CONCLUSION
 The individual presentation has been able to developed a career plan which I
could be followed to identify my dream job and career path.
 The presentation was described the meaning and concept of marketing as a
professional field.
 The presentation was able to identify my strengths such as analytical thinking,
strong communication, time management, better collaboration and creativity
which would helped me in the career path.

REFERENCES
 Motley, R. J. and Mcmullin, A., 2020. Developing Your Professional
Career Plan: The key to a fulfilling career is to know what's important
to you--from your mission, identity, and direction to family, fun, and
finances--and then pursue that. Family Practice Management. 27(4).
 Sangwan, A., 2018. Affiliate Marketing: Meaning, Working and
Challenges. International Journal of Information Movement. 2(10).
pp.199-203.
 Rajath, K. and Santhoshkumar, N., 2020. Effectiveness of marketing
strategy of ‘neera health drink’with reference to the 4P’s of
marketing. IJ360MR. 7(4). pp.2320-7132.
 Helens-Hart, R., 2019. The employability self-assessment: Identifying
and appraising career identity, personal adaptability, and social and
human capital. Management Teaching Review. 4(1). pp.6-13.