This portfolio focuses on career planning in the marketing field. It includes personal statement, CV, SWOT analysis, short and medium-term objectives, and SMART goals. The guide provides tips and strategies for planning a successful career in business.
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Planning your career in business 1
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................4 Personal statement..................................................................................................................4 Curriculum Vitae....................................................................................................................5 Personal SWOT Analysis.......................................................................................................8 Short term career objectives...................................................................................................8 Medium term career objectives..............................................................................................9 SMART goals for my personal development.......................................................................10 CONCLUSION..............................................................................................................................15 REFERENCES..............................................................................................................................16 2
INTRODUCTION Every person wants to get success in life and for that career planning is vital accordingly. Planning for career has a vital role that is needed to be performed by every individual with the motive to grow, develop and attain success. Planning for career consists of numerous activities like determining job target, exploring career options, job search, formulating credentials and curriculum vitae.The career planning plays a vital role in the individual person’s life as it makes it easy for that individual to explore various options available for career in life. With the help of assistance and guidance of effective career planning, professional life of an individual can be grown and success can be attained. For this, the individual has to undertake various specific steps to achieve the predetermined goals and objectives. This following portfolio focuses on career planning that consists of personal statement of an individual, SWOT analysis, curriculum vitae, short or medium term objectives of career, analysis of resources, smart goals and many others that are used for supporting the personal development plan of an individual. In this following portfolio, the field undertaken is marketing. The main reason for selection of this field is related with growth rate. In business environment in today’s world, marketing functions and operations are very necessary for every business organisation to conduct its activities in the market. Marketing functions play an important role in the business life along with its success and growth in the market. The marketing is very significant also for gaining the various competitive advantages from market with the aid of right and effective strategies. It is observed that marketing strategies should be very effective and efficient for the entity as with the help of these only it will be able to attain their target market and grow. These are various specific reasons for choosing this particular filed as it provides an individual with many options for career development and growth. An individual in the marketing field is thereby able to attain various goals and objectives with the possession of skills that are required to be effective marketer in market. MAIN BODY Personal statement I am the individual looking for various job opportunities that are related marketing field. Presently I am working in the role of associate marketing manager in a local establishment that is 3
situated in United Kingdom.Right now I am looking for more relevant job opportunities that are available in market with the motive to explore more of career opportunities.It is necessary to note that there is great experience possessed by me in the field of marketing so I want organisation to offer me with the post of Senior Digital Marketing Manager. For that position, I am completely suitable(Arifeen and Gatrell, 2020). There are some goals of career that I have which do match with this particular field.I possess career goals, of which the most important one istobeDigitalMarketingmanageronaseniorlevelinaverywell-knownbusiness establishment in which my competencies are always recognised by each individual. I possess the best competency of taking critical decisions for entity and due to this I have made the decision to take the right decisions for a business as being the manager in the marketing field of that business organisation.I have always wanted to be a thoughtful leader that is there in a business organisation who presence means the increase in brand awareness and customer value for the business organisation. I have seen that there are constant changes happening in the business environment with the most important one that is increase in competition rapidly and I want to be the one who possess the formulation abilities for the effective marketing strategies for business. The company with the help, assistance and guidance of my competencies will be able to achieve various advantages from the marketplace. Burberry is one of the reputed business organisation present in UK and I want to apply in that. I want to match with the various requirements for the job description of Burberry. I have seen that there is effective fulfilment of the organisational requirements by me. My main aim to apply within this organisation is that I am the most suited person having experience and interest in the retail industry of clothing(Buchanan and Huczynski, 2019). I completely understand what is actually needed by individuals from the business organisation. I possess good understanding skills that assists and helps me in analysing the individuals’ behaviour. For applying for this job position, I possess good qualifications in academics and also experience in this field specially that assists and guides me for impressing organisation. I have completed my graduation as well as post-graduation degrees in marketing sector which also means that I possess good knowledge of theory. In my studies, I have worked in the small start-ups as an internee for promoting and advertising in the market their products. This experience has helped me very much in knowing and understanding individuals(Di Palma and 4
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Reid, 2021). I also have a 3-year job experience as an Associate marketing manager as my job role. For the application related to this job position, these experiences that I have gained are very helpful. I am concluding that I am the most suitable person fitting for this job position and this is one of the important opportunity available for me and even for organisation to operate with me. I am going to ensure that organisation will completely enjoy various benefitsthat of my knowledge as well as skills. To explore my talent, it is a very good opportunity in this field as there is my complete interest.I possess various skills which are required and are related to employability skills like listening skills, effective communication, time-management, critical thinking skills and many others(Gobble, 2018). I am also capable of maintaining great relations with all the personnel present in business such as the employees and employers as it is important for the success and growth of any organisation. Curriculum Vitae Curriculum vitae or CV is a very important document that consists of all the important and necessary information related to an individual like their educational qualifications or academics, awards, presentations, research and internship experience, affiliation, and many other personal detailing information. It is very important for applying for a job, for an individual need to prepare an effective and attractive curriculum vitae having a capability to impress the in front interviewers present(Harrison, 2019). Curriculum vitae is needed to consists of all the relevant details and information of individual person so that it is easy for the interviewer to understand the various skills and knowledge of that individual.The CV helps the interviewee to sell experience, skills also as it shows that why an individual is right and suitable for a particular job opening. It is needed to be written in well-versed manner and presented selection is dependent f on the information provided in curriculum vitae.In the current scenario, curriculum vitae plays a vital role in the individual’s life as it can be uploaded on various digital platforms(Huisman and Mampaey, 2018). This increases the chances for an individual to have better job opportunities. CURRICULUM VITAE ABC Digital Marketing Manager 5
ABC@hotmail.com Profile I am presently working in marketing company at the post of Associate Marketing Manager. It offers good quality of clothes as it is a clothing retail organisation. I operate marketing activities with the aid of virtual marketing tools for stimulating customers towards brand.I am recently trying to look for a better job opening that are available in the well-known establishment. I also have experience due to internship programmes and as a position of Analyst as I have done diploma in platforms of digital marketing(Ingeno, 2018). It is job role that requires the exploration of various customers’ needs and wants and also provide solutions on digital platforms accordingly. I am very passionate about digital marketing. Experience Currently Employed- Associate Marketing Manager September 2022 London, UK- Finer Threads Setting up of marketing objectives to attain objectives of organisation. Formulation of a marketing plan having a budget up-to $250k which is tracked and manager for generating higher returns. Setting up of a target for increasing the sales by 30% along with the launching of email and marketing campaigns on social media. Development and presentation of various presentations providing detailed information in relation to the results as well as recommendations particularly based on data analysis. Involvement in customer supports, online marketing solutions, webinars and many more Analyst At Stockholm, Sweden Sep 2018-Feb 2020 Evaluatingprobableareasinrelationwithmarketingoperationsandfunctionsof company. 6
Performing marketing functions on time and also in one-year completion of 15 projects. Management of complicated information that is acknowledged from varied different platforms Education Masters degree in Marketing (Graduated with distinction) Oxford University Graduation degree in Marketing Management Sep 2012-Jul 2016 Business School of London References Iam feeling proud to tell formulating - blog on marketing field done at marketingaficionado.com Get award at doing - Master in marketing with entrepreneurial student Language known French English Get Certificates Inbound Marketing activities from OxfordUniversity Virtual Analytics Fundamentalsfrom Coursera Hobbies Reading as well as learning online blogs Interested in Soccer 7
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Personal SWOT Analysis Strengths Communicationskills: I possess this skillwhich aid me in interacting with thepeopleandcustomers(Loveday, 2018). Technicalskills:Iamgreatly experienced at digital marketing Weakness Time management skills:I lack time managementskillswhichmakesme unpunctual person. Decision making skills:I lack decision making skills as independent decision making is not my task. Opportunities DigitalMarketing:Thereare numerousopportunitiesthatare available in the digital marketing field. Threats Covid-19:becauseofthepandemic situationthereislackofjob opportunities. Career objectives on short term It is important to set objectives on a short term basis by an individual. These goals aid in completing the long term objectives in effective manner of an individual. Such goals are needed by an individual to be attained in a year(Maloni, Hiatt and Campbell, 2019). The certain resources are required for facilitating the skill development. Career objectives on short-term basis Steps required for achieving those Capabilities neededExpected date to attain objectives Iunderstoodthatan individualneedtobe punctual is able to finish work on particular time. I am going tobuild aspecificschedule andtimetableand will thenfollow the samethingsfor enhancingmy punctualityand personality. Watch Pen Note Book 01/10/22 8
I need to developteam workingskills in me. Theseskillsare necessary for working in aneffectivewayat corporate level. Iamgoingto undertakevarious group projects(Miles andMcCamey, 2018). with the help ofpeersandother staffmembersto enhancemyteam working skills. Team members Projects Staff 01/11/22 Career objectives on the basis of medium term The medium term are the objectives which are set for a minimum for 5 years of time duration. It is essential to take and amend adequate actions as these are going to help me in enhancing the skills and attain my career goals(Mitchell, 2021). My medium term goals are discussed as follows: Career objectives on a medium term Steps essential attain these objectives Resources neededExpected date to attain objective I need to enhance my skills of leadership Aftertheachievement of enhancement of my teamworkingskillsI willbeableto coordinatewithmy teammembers.Iwill start to lead team and various projects that are assigned to us. Assistanceof group members Laptop Classes Guidanceof team members 01/02/23 I need to operate onI need to enhance theYogaFitness01/03/24 9
attentiveness,focus andconcentration towardsmywork withcomplete dedication. concentration,andfor thisIamgoingdo meditation(Moran and Koslowski, 2019). This will help me in staying focusedandachieving success. Mat Online classes Concentration activities SMART goals for my personal development These help to attain the long term goals and objectives of an individual. The analysis is needed for the short and long term goals because they assist and guide in achieving success in their life(Ono, 2018). There are various goals that an individual that are needed to attain and assure that they are fulfilled. 1By the help of reading books and novels I need to enhance my communication skills in one year 2My time managements skills are needed to be enhanced in next 12 months by formation of a proper timings. 3Engage in internship programme in digital marketing field for 4 months 4On a regular basis, my progress needs to be checked by giving various examinations 5Want to achieve a job within 5 years as virtual marketing manager Tools nameLinkedIn 10
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Screenshots EvaluationLinkedIn is considered as vital source by which I will be capable to grab more opportunities in career.LinkedIn is most important sources whichprovidesrelevantinformationthatarerelatedwithjob opportunities(Phillips and Johnson, 2022). This is important for every person to be there on this platform because of the presence of various large organisation. Benefits It provides best job opportunities to the individuals It is closely connected with large organisations for job seekers. Drawbacks It led to spam as well as fake messages It also led to lots of claims which are unverified I have observed that this tool is important as it is helpful for my career because it assists and guides me in achievement of my goals and objectives.I want in a reputable organisation to be a senior digital marketing manager and it is the best opportunity as I have observed to use this resources to search for it. I analysed that this tool is not helpful for seeking job but also helped me in increasing as well as improving my traits in context to the business establishment.With my profile on LinkedIn and if this is found by them they can easily capable to get understanding about my competencies which suits establishment. It is important for individuals to update their profile on this platform for automatic consideration by the large organisations for contacting me 11
and assisting me in achievement of my goals. Harvard references Tool nameIndeed Screenshot EvaluationIndeed is considered as one of the well-known and popular platform that invites many candidates from the market. They invite various job seekers for getting their job. This assistsand guidespeople who need a reputable job from the market. It is necessary for every individual that theyneedtoattachalongwiththiswebsiteforgainingright opportunity to able to have a good job in their career. Advantages Anyone can apply on this website for job easily. Job seekers for this job get a good pay. It is related for job seekers. Disadvantages It is analysed that the job seekers cannot trust easily on this platform. The most of candidates are always from different nations. It is observed that in this website cost is becoming waste. I have analysed that this platform isadequate for me that if I am not 12
able to get job in a physical manner then these can offer me easily with the numerous job openings in an effective manner. It is important for every job seekers to have a profile present in this platform for gaining an opportunity to earn an income as it is main objective for every person. Tool nameMonster Worldwide Screenshot EvaluationMonster.com is a website for global employment working for connection of people for making it easy for them to have a job. They offer employee with a satisfied workplace for growth in their career. Benefits It is a very helpful and user friendly platform which provides opportunities for uploading resume as well as apply to the people for job opening. The candidates are provided with suited job profiles. 13
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Disadvantages It causes many problems on its website as if there are multiple logins and then provides with improper results to its users. There is no particular detail of job roles. There are issues with the use of any filter on the website. How this tool helps in reviewing the reassess of career development goals? Thistoolisveryhelpfulinknowingregardingthe opportunitieswhicharethereinthemarket.Itprovide awareness to the candidate with job information as well asits eligibility criteria. This makes it easy for the candidate to attain their objectives(Stackowiak, 2018). It also assures that the best suited job according to the profile which is available to them. I have to plan for getting a good job from this platform in the field of digital marketing. 14
CONCLUSION From the above presented information, it has been assessed that planning for career planning plays a vital role in every individuals’ life as it aids in the growth and development of their professional life. Each and every person with the help of a good career planning is able to attain their career objectives. This portfolio is very necessary as it is helpful for understanding all the different considerations and requirements that are necessary for the planning of career. It consists of personal statement, Smart goals, SWOT analysis, curriculum vitae, short term or medium term goals and objectives, personal development tools as well as sources. 15
REFERENCES Books and Journals Arifeen, S.R. and Gatrell, C., 2020. Those glass chains that bind you: How British Muslim womenprofessionalsexperiencecareer,faithandfamily.BritishJournalof Management,31(1), pp.221-236. Buchanan, D.A. and Huczynski, A.A., 2019.Organizational behaviour. Pearson UK. Di Palma, T. and Reid, H., 2021. Career development of English and Italian high school students inuncertaintimes:anarrativeapproach.BritishJournalofGuidance& Counselling,49(5), pp.732-743. Gobble,M.M.,2018.Digitalstrategyanddigitaltransformation.Research-Technology Management,61(5), pp.66-71. Harrison, C., 2019.Anti-diet: Reclaim your time, money, well-being, and happiness through intuitive Huisman, J. and Mampaey, J., 2018. Use your imagination: what UK universities want you to think of them.Oxford Review of Education,44(4), pp.425-440. Ingeno, J., 2018.Software Architect’s Handbook: Become a successful software architect by implementing effective architecture concepts. Packt Publishing Ltd. Loveday, V., 2018. Luck, chance, and happenstance? P erceptions of success and failure amongst fixed‐term academic staff in UK higher education.The British journal of sociology,69(3), pp.758-775. Maloni, M., Hiatt, M.S. and Campbell, S., 2019. Understanding the work values of Gen Z businessstudents.TheInternationalJournalofManagementEducation,17(3), p.100320. Miles, S.J. and McCamey, R., 2018. The candidate experience: Is it damaging your employer brand?.Business horizons,61(5), pp.755-764. Mitchell,D.,2021.CareerhowIgothereDerelleMitchell:Founderhealthfocus manufacturers.Professional Beauty, pp.88-89. Moran, J. and Koslowski, A., 2019. Making use of work–family balance entitlements: how to support fathers with combining employment and caregiving.Community, Work & Family,22(1), pp.111-128. Ono, H., 2018. Career mobility in the embedded market: a study of the Japanese financial sector.Asian Business & Management,17(5), pp.339-365. Phillips, E. and Johnson, C., 2022.Ebook: How to Get a PhD: A Handbook for Students and Their Supervisors 7e. McGraw-Hill Education (UK). Stackowiak, R., 2018.Remaining Relevant in Your Tech Career: When Change is the Only Constant. Apress. 16