Planning Your Career in Business - BMAF008 Portfolio

This portfolio focuses on planning for a career in marketing, covering personal statement, CV, SWOT analysis, career objectives, and more. It includes a personal SWOT analysis, short/medium-term career objectives, and SMART goals for personal development.

Planning your career
in business-BMAF008
PORTFOLIO
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal statement.......................................................................................................................3
Curriculum Vitae.........................................................................................................................5
Personal SWOT analysis.............................................................................................................7
Short/Medium Term career objectives........................................................................................7
Smart goals for my personal development..................................................................................7
Analysis of resources to support my PDP ..................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
APPENDIX 1.................................................................................................................................11
2

INTRODUCTION
Every individual wants to become successful and that's why it is crucial to plan their
career accordingly. Planning for career is an important function which needs to be perform by
every person for the purpose of growth and success (Di Gregorio and et.al., 2019). Planning for
career involves many activities such as exploring career options, determining job target,
conducting field research, building credentials and resume, and job search (The Career Planning
Process: Practical Steps, 2021). career planning is playing an important role in the life of every
individual as it explores careers options in front of the individuals. With the assistance of
effective career planning, an individual is able to grow in their professional life. It undertakes
specifics steps in order to achieve their goals and objectives. This portfolio is focusing on
planning for career which involves a persons' personal statement, curriculum vitae, SWOT
analysis, short or medium term career objectives, smart goals, and analysis of resources that
support personal development plan. In this portfolio, the interested field is marketing. The reason
for choosing this field is that their growth rate. In toady's business environment, it is not possible
for any organisation to do business without marketing functions. It plays an important role in the
success and growth of their business in the market. Marketing is also very important for the
purpose of gaining competitive advantage with the help of right strategies. It is found that
marketing strategies need to be effective so that company is able to achieve their target market.
These are the reason to choose this filed as there are many career development and growth
options for individuals. A person in marketing field is able to achieve the goals and objectives if
they have all important skills which are required to become the most effective marketer.
MAIN BODY
Personal statement
I am the person who is looking for the job opportunities in the field of Marketing.
Currently I am the associate marketing manager of small organisation in London, UK. In order to
explore more career opportunities, now I am searching more good job opportunities. It is
important to note that I am an experienced person in marketing field so that's why organisation
should offer me Senior Digital Marketing Manager position as I am the best suitable person for
that position. I have some career goals which match with this field. I have a career goals that I
3

want to become the Senior Digital Marketing manager is the reputed organisation where my
skills and knowledge are acknowledged by every person. I have a capability to take right
decisions and that's why I decided that I want to become a manager who is taking all the big
decisions related to the marketing field in an organisation. I want to become a thought leader in
the organisation who is able to increase brand awareness as well as increase customer value. I
identified in the business environment that competition is increasing rapidly and that's why I
want to become the person who has ability to formulate right marketing strategies. With the
assistance of my marketing strategies, company will be able to gain competitive advantage in the
market.
I want to apply in Burberry as I found that it is one of the most reputable organisation in
UK which run their business very well. My interest is match with the requirements of Burberry's
job description. I found that this organisational requirements is fulfilled by me in an effective
manner. My main motive for applying in this organisation is I found that I am the best person
who have experience as well as interest in clothing retail industry. I understand that what actually
individuals wants from the organisation. I have a good understanding skills which assists me to
analyse the behaviour of individuals. In order to apply for this position, I have a good academics
qualifications as well as experience specially in this field which assists me to impress
organisation. I completed my graduations and Master of Business Administration in the field of
marketing so I have a good theoretical knowledge. In my study, I worked as an internee in the
small start-ups for promotion of their products in the market. This experience is very helpful in
order to understand individuals, after that I have an experience of 3 years in a job as an Associate
marketing manager. These experiences are very helpful for the application of this job position.
I came on a conclusion that I found to be the most suitable person for this job and that's
why it is opportunity for me as well as for organisation to work with me. I will ensure you that
organisation will enjoy benefits of my knowledge and skills. It is a good opportunity to explore
my talent in their field as I have an interest. I have many skills which includes many
employability skills such as effective communication skills, listening skills, critical thinking
skills, problem solving skills, creative thinking skills, time management skills, etc. I also have a
capability to maintain good relations with employees as well as employers which is crucial for
the success of any organisation.
4

Curriculum Vitae
Curriculum vitae is an important document which includes all the important information
of an individual such as their educational or academics qualifications, research and internship
experience, awards, presentations, affiliation, and other personal details (Schlee and Karns,
2017). In order to apply for a job, it is very important for an individual to prepare an effective
curriculum vitae which has a capability to impress interviewers. Curriculum vitae should be
involve all the relevant information of any individual so that interviewer is able to achieve
understand the skills and knowledge of an individual. It helps to sell experience, skills and it also
shows that why are you right for this job position. It needs to be well written as the selection of
an individual is depending on the curriculum vitae information. In toady's business environment,
the role of curriculum vitae is becoming more important for every individual as it can be
uploaded on the online platform of any organisation. This will increases the chances of better job
opportunities for an individual.
CURRICULUM VITAE
XYZ
Senior Digital Marketing Manager
[e-mail]
Profile
I am currently working in Finer Threads as an Associate Marketing Manager. It is the clothing
retail organisation which is offering good quality of clothes. I am doing marketing with the use
of digital marketing tools in order to attract more and more customers towards organisation.
Currently looking for exploring better job opportunities in the reputable organisation. Also
additional experience of internship and diploma in digital marketing platforms as a position of
Analyst. It is the position where it is require to explore the needs and wants of customers and
provide solution accordingly on digital platforms.
Passionate about digital marketing!
Experience
Associate Marketing Manager - Currently Employed
5

Feb 2021
Finer Threads- London, UK
 Setting up marketing objectives in order to achieve organisational objectives.
 Formulate a marketing plan which has a budget up-to $250k i.e. tracked and manager in
order to generate higher ROI.
 Set a target to increase sales by 30% with the launch of email and social media
marketing campaigns.
 Developing and presenting presentations which provides information about the results
and recommendations based on the data analysis.
 Involved in digital marketing solutions, customer supports, keynotes, hackathons,
webinars, etc.
Analyst
Treasured shop - Stockholm, Sweden
Sep 2016 - Feb 2018
 Analysing potential areas which is related to marketing operation of company
 Timely delivery of marketing function with the completion of 15 projects in one year
 Managing large and complex data which received from various platforms
Education
MBA in Marketing
Sep 2011 - Jul 2015
Liberty University
BBA in Marketing Management
Sep 2010 - Jul 2012
RW Business & Economics School
(Graduated with distinction)
References
Most proud of
Building
6

- marketing blog at marketingaficionado.com
Awarded
- Entrepreneurial student in MBA marketing
Language
English
French
Certificates
Inbound Marketing Certificate
Hubspot University
Digital Analytics Fundamentals
Google Analytics University
Hobbies
 Learning and reading digital blogs
 Providing digital marketing solutions
 Local soccer team
7

Section C: Skill development action plan
Personal SWOT Analysis
Strengths
 Communication skills: I am good at
communication skills that help me to
interact and convert the customers.
 Technical skills: I am good at digital
marketing
Weakness
 Time management skills: In am not a
punctual person.
 Decision making skills: I am unable to
take decision independently.
Opportunities
 Digital Marketing: There are are so
many opportunities available in the
field of digital marketing.
Threats
 Covid-19: There is lack of job
opportunities after the pandemic
situation.
Short term career objectives
It is important to set the short term goals. These help to complete the long term objectives
of a person in effective manner (Matikiti, Mpinganjira, and Roberts-Lombard, 2018). There is
need to set such goals that can be achieved within 1 year. There is need of certain resources that
facilitate development of skills. My short term goals are as follows:
Short term career
objectives
Steps necessary to
achieve these
objectives
Resources required Estimated date to
achieve objective
8

I want to become
punctual.
I have understood that
a person who is
punctual is able to
complete the assigned
work on time.
I will formulate a
schedule and time
table. Then I will
follow the same in
order to enhance my
punctuality.
 Note Book
 Watch
 Pen
01/06/22
I want to develop
team working skills
These skills are
required to work
effectively at corporate
level
I will undertake group
projects . Along with
that take help of peers
to enhance team
working skills.
 Projects
 Team members
01/08/22
Medium term career objectives
These are the goals that are set for a time duration of 1 to 5 years. It is necessary to take
appropriate actions so that I am able to enhance the skills and achieve my career goal (Hartley,
Routon and Torres, 2019). My medium term goals are as follows:
Medium term career
objectives
Steps necessary to
achieve these
objectives
Resources required Estimated date to
achieve objective
I want to enhance my
leadership skills
After I will be able to
enhance my team
working skills and
coordinate with team
member. I will start
leading team and the
projects that are
 Laptop
 Classes
 Assistance of
group members
01/05/23
9

assigned.
I want to work on
attentiveness towards
work and dedication.
I can enhance the
concentration, I will
do meditation. It will
help me to stay
focused and achieve
success.
 Yoga Fitness
Mat
 Online classes
01/05/24
SMART (Specific, Measurable, Achievable, Realistic and Time Frame) goals for my personal
development
There is need to set SMART objectives. It helps to achieve the the long tern goal of a
person. There is need to analyse all the short term and long term goals as they assist in attaining
success in life (DeLong, and Elbeck, 2018). There are certain goals that a person must achieve
and assure that they fulfil them.
1 To enhance my communication skills within 1 year by reading books
and novels
2 To work on my time managements skills in next 6 months by forming
schedule.
3 To do an internship in the filed of digital marketing for 6 months
4 To check my progress on regular basis by forming a checklist and
giving exams
5 To attain a job as digital marketing manager within 5 years
Name of the Tools LinkedIn
10

Screenshot of Logo of
the resources
Analysis LinkedIn is found to be the important source or tool from which I am
able to explore more career opportunities. It is found that LinkedIn is
one of the most important sources which is able to provide relevant
information related to the job opportunities (Repetti, 2019). This is
necessary for every individual to make their profile on this platforms as
there are many large organisation are connected.
Advantages
 It provide best job opportunities to the individuals
 It is interconnected to all job seekers with large organisations
Disadvantages
 Lots of spam messages
 Unverifiable Claims
I found that this resource is very helpful for my career as it assists me
to achieve my goals and objectives. I want to become a senior digital
marketing manager in a reputable organisation and I found that it is the
best opportunity to use this resources in order to search the most
reputable organisation. I also found that this resource is not just helps
to seek job which I want but also helps me to increase and improve my
personality in front of the organisations. When they found that I have
already a profile on LinkedIn then they are able to understand what are
my qualities which is suitable for that organisation. It is crucial for
every individual to post on LinkedIn platform so that automatically
large organisations can contact me and assists me to achieve my
11

objectives.
Harvard references
Name of the Tools Indeed
Screenshot of Logo of
the resources
Analysis Indeed is found to be one of the well known organisation which invite
very large pool of candidates in the market. They are inviting the job
seekers in order to get their job. This will assists people who wants to
get a reputable job in the market. It is very important or every
individuals that they should get attached with this website so that they
are able to gain right opportunity for their career.
Advantages
 Any person can apply for job easily on this website
 Job seekers get a good amount of pay for this job
 It is totally related to the job seekers
Disadvantages
 It is found that the candidates are not trust on this website
 Almost all applicants are from other nations.
 It is found that cost is becoming waste in this website
I identified that it is appropriate for me if I am not getting job in the
market so it can easily provides me the job opportunities. It is
12

necessary for every individual to get a profile in this website so that
they can gain an opportunity of earning an income source which is the
main objective of any individual.
Harvard references
Name of Tool/ source Monster Worldwide
Screenshot/ Logo of the
resource
Analysis What is the tool?
Monster.com is a global employment website that works for
connecting people so that they are able to get a job. It was
established in 1999 by a merger of The Monster Board and
Online Career Center. They want to provide every employee a
happy workplace so that they can get career growth.
Advantages
 It is a user friendly website that provides opportunities
to the people to upload resume and apply for jobs.
 The employees are gives best available job that is fit for
them
13

Disadvantages
 If there are multiple login, then it causes problem on
the website and do not show proper results.
 There is no detail for some of the job roles. Along with
that there is issue when any filter is being used on the
website.
How will this tool help you review reassess your career
development goals?
This tool helps to know about the opportunities that are present
in market. It makes the candidate aware about the job and the
eligibility criteria. This platforms makes the candidate achieve
their goals. They assure that the best job that fits the profile is
made available. I plan to get a good job in digital marketing
from this platform.
14

CONCLUSION
It can be concluded from the above discussion that career planning is playing an
important role in the life of every individuals as it helps them to grow their professional life.
Every person is able to achieve their career objectives if they have a good career planning. This
is the reason that this portfolio is very helpful in order to understand that what are the
consideration which is required for the career planning. It includes personal statement, SWOT
analysis, Smart goals, short term or medium term goals, curriculum vitae, personal development
tools and sources.
15

REFERENCES:
Books and Journals
DeLong, D. and Elbeck, M., 2018. An exploratory study of the influence of soft and hard skills
on entry level marketing position interviews. Marketing Education Review, 28(3), pp.159-169.
Di Gregorio, A and et.al., 2019. Employability skills for future marketing professionals.
European management journal, 37(3), pp.251-258.
Hartley, P., Routon, P.W. and Torres, L., 2019. The skills marketing majors believe they acquire:
Evidence from a national survey. Journal of Marketing Education, 41(3), pp.202-214.
Make, I.Y.L., 2017. Marketing Manager.
Matikiti, R., Mpinganjira, M. and Roberts-Lombard, M., 2018. Application of the technology
acceptance model and the technology–organisation–environment model to examine social media
marketing use in the South African tourism industry. South African Journal of Information
Management, 20(1), pp.1-12.
Repetti, T., 2019. I Don’t Need to Know Accounting, I Am Going to Be a Hotel Manager.
Right?. International CHRIE.
Rios, J.A and et.al., 2020. Identifying critical 21st-century skills for workplace success: A
content analysis of job advertisements. Educational Researcher, 49(2), pp.80-89.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary levels?.
Journal of Marketing Education, 39(2), pp.69-81.
Skiba, J., Saini, A. and Friend, S.B., 2019. Sales manager cost control engagement: antecedents
and performance implications. Journal of Personal Selling & Sales Management, 39(2), pp.123-
137.
Svistunov, V.M., Lobachev, V.V. and Manukyan, S., 2021. New Expertise and Skills of
Manager in the Context of Digital Business Transformation. In Socio-economic Systems:
Paradigms for the Future (pp. 911-921). Springer, Cham.
16

Online
The Career Planning Process: Practical Steps, 2021. [Online] Available through:
<https://in.indeed.com/career-advice/career-development/career-planning>
17

APPENDIX 1
18