Personal and Professional Development: Career Planning and Competencies in Marketing

PERSONAL AND
PROFESSIONAL
DEVELOPMENT

Table of content
◦ Introduction
◦ Description of professional field
◦ Discussion and analysation of career planning
◦ Illustration of career map
◦ SWOT analysis
◦ Identification of qualities and their link with career path
◦ Conclusion
◦ References

Introduction
Personal development can be described as lifelong process
and provide a way to people to assess their skills and
capabilities by considering aim of life and also attain goals
for realising potential. It also assists a person for identifying
skills required by them for attainment of life foals.
Professional development on the other hand deigned as
process for identifying goals as well as other learning skills
which assist a person to get growth and success in life.

Professional field
Professional field can be defined as occupation which needs
both completion of academic integrity and also is an licensure
and registration to be eligible for employment. There are various
professional field availability for an individual in order to
develop their career. I have chosen marketing as my professional
field as it is an important field which helps business to
communicate their message to customers and also increase
awareness of products and service.