Career Research Report on Retail Industry and Marketing Position
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This report discusses the career viewpoint of a marketing manager in the retail industry, including required skills, experience, and knowledge. It also covers general trends influencing the industry and includes a relevant job advertisement.
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Career Viewpoint MG410 CW1 – Career Research Report Name: H number: Bucks ID: Due date: Word count:1500 + or – 10% (minimum 1350 & maximum 1650) Counted from introduction to conclusion - all RED text to be deleted before submission 1
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Contents Introduction..........................................................................................................................................4 General trends influencing the chosen industry or profession.............................................................5 The required skills, experience and knowledge.....................................................................................5 Experience and knowledge....................................................................................................................6 Evaluation.............................................................................................................................................7 Conclusion............................................................................................................................................8 Reference list........................................................................................................................................9 Appendices.........................................................................................................................................10 Appendix 1: Primary Research Evidence..........................................................................................10 Appendix 2: Relevant job advertisement........................................................................................10 Appendix 3:.....................................................................................................................................11 2
Introduction Personal career potential are useful in many situations, such as goal setting and job activity. You can better look for future job opportunities by evaluate your current employment and finding out what is important to you in terms of your definition of doing well and success in your job.(Arora, Madison, and Simpson, 2020) In this report we will discuss on retail industry and Marketing position.Retail includes all companies that sell goods and services to consumers. There are many types of retail stores around the world, including grocery stores, convenience stores, discount stores, independent stores, department stores, home improvement stores, electronics stores and speciality stores(Bauchner, Golub, and Zylke, 2020). The job of a marketing manager is to boost a company, product, or service. make sure that the business is attracting potential customers and delivering the right message to retain active customers. This role is played by mid career marketing generalists. 3
General trends influencing the chosen industry or profession Trends influencing retail industry Retail industry technology:-Shoppers will return to the store and expect retailers to offer instrument that combine a digital and physical shopping experience. Click to collect or QR code payment option this is enough to promote grocery stores and stores to provide their stores with technology driven solutions that provide slimmer, smoother services such as self-checkout. Demand for Same-day Delivery at Retail Stores:-In the pandemic period which help in boosting e- commerce business, consumers are increasing expectations about how speedily they can receive online orders. Many trust on Amazon, the gold standard for delivery, to deliver everything from essentials to lock down sideline supplies, and competing retailers are catching up(Dheer, and Lenartowicz, 2018). retailers are expected to spread out their partnership with delivery platforms that offer same. The required skills, experience and knowledge marketing managers are responsible for investigating and developing marketing opportunities and planning and executing new sales plans. Marketing also directs marketing and sales force and provides leadership responsibility to achieve the company's operational goals. Requirements of skills:-Retail technology consider teamwork, customer service, merchandising, and other responsibilities. Develop and sharpen these skills to excel in a mixture of retail roles and provide the customers with a great experience(Fiorino, and et.al., 2020). Experience and knowledge:-The retail marketing manager is answerable for manage the store's sales performance and development of efficient technologies for selling goods and services to customers. Retail marketing managers guide the retail marketing team in developing advertising run to change the brand image of products on the market and reach their target people. It also processes project planning budgets and resource allocations to guarantee that results meet quality standards and point in time. Hard skills:-skills which plays an essential role in technical knowledge and industry expertise. These are key skills which also consider market research, public relations, product development, supply chain management, analytic skills, or the ability to properly manage marketing campaigns. Soft skills:-Soft skills are frequently something that people have a natural talent and usually associated with interacting with other people. soft skills are the quality to resolve conflicts and lead marketing teams. This category may also include strategic cerebration, critical thinking, and interpersonal skills. Both hard and soft skills are essential for all marketing managers. Content management skills:-Content is the main factor and observing the creative activity and publishing of branded content is an valuable skill in digital marketing management that guarantee that users are the lead of dependence that ultimately leads to conversions. successful digital marketing management requires the development of this skill towards publishing content optimized for many digital channels(Gajjar, Lucas, and Davis, 2022). Paid ads for email, search engines and social channels (PPC) Social media skills:-Brands want to be on social media to reach a big, interesting and great audience. But social media marketing doesn't just create posts and watch them become viral. The key to good digital marketing management is complete knowledge of each platform(Ten Berg, and et.al., 2021). 4
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Experience and knowledge Retail Marketing and Experience Manager is answerable for leading the planning and execution of value driven marketing and activation plans for business concern in three key areas which consist retail Shops, Agile Formats & Front of House, Experiences and Marketing, Ecom Brand Hubs, and Stores, Market Set and Raising this requires active project management for new product development, category growth, advertising and promotion, event marketing, digital marketing, increase key brand strategies, and business analysis. Responsibilities in this critical position also include building strong partnerships with team, individual off-market teams(Lyons,and Bandura, 2018). 5
Evaluation Chosen industry which is retail industry and the profession is marketing manager with the attachment of job advertisement with brief introduction of job profile. I prefer this job profile or this profile gain my interest because it is the profile where you can show your communication, convening skills how to deals with new consumers and delivering the product and service by your own. Platform where you can manage all the activity regarding marketing of product and service and help in gain the good profit to the organization and it is area where you can develop yourself(Patten, 2019). Job profile which has a wide area to perform and get p[promoted with experience you gain wh89ile performing in the market which also helps in achieving the new skills. 6
Conclusion In this following report we concluded about the career viewpoint. Personal career potential are useful in many situations, such as goal setting and job activity(Pawlotsky, 2020). You can better look for future job opportunities by evaluate your current employment and finding out what is important to you in terms of your definition of doing well and success in your job general trends influencing the chosen industry or profession trends influencing retail industry requirements of skills experience and knowledge. Ion this report we also include the job advertisement regarding the job profile and and profession. Also describe the job role of marketing manager in the retail industry skills of an manager and how they use the different platform for the marketing to promote the product and service they are providing(Wei, and et.al., 2020). 7
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Reference list Arora, V.M., Madison, S. and Simpson, L., 2020. Addressing medical misinformation in the patient- clinician relationship.Jama,324(23), pp.2367-2368. Bauchner, H., Golub, R.M. and Zylke, J., 2020. Editorial concern—possible reporting of the same patients with COVID-19 in different reports.Jama,323(13), pp.1256-1256. Dheer, R.J. and Lenartowicz, T., 2018. Career decisions of immigrants: Role of identity and social embeddedness.Human Resource Management Review,28(2), pp.144-163. Fiorino, and et.al., 2020. Inflammatory bowel disease care in the COVID-19 pandemic era: the Humanitas, Milan, experience.Journal of Crohn's and Colitis,14(9), pp.1330-1333. Gajjar, D., Lucas, J. and Davis, D., 2022. Understanding Employee Perception to Promote Management Level Workforce Development for Roofing Contractors.International Journal of Construction Education and Research, pp.1-18. Lyons, P. and Bandura, R., 2018. Self-efficacy: core of employee success.Development and learning in organizations: An International Journal. Patten, D.M., 2019. Seeking legitimacy.Sustainability Accounting, Management and Policy Journal. Pawlotsky, J.M., 2020. COVID-19 pandemic: time to revive the cyclophilin inhibitor alisporivir.Clinical Infectious Diseases,71(16), pp.2191-2194. Ten Berg,and et.al., 2021. Management of antithrombotic therapy in patients undergoing transcatheter aortic valve implantation: a consensus document of the ESC Working Group on Thrombosis and the European Association of Percutaneous Cardiovascular Interventions (EAPCI), in collaboration with the ESC Council on Valvular Heart Disease.European Heart Journal,42(23), pp.2265-2269. Wei, and et.al., 2020. Novel coronavirus infection in hospitalized infants under 1 year of age in China.Jama,323(13), pp.1313-1314. 8
Appendices Appendix 1: Primary Research Evidence NAME OF CONTACTXYZ CompanyTesco Job titleMarketing manager Date of contact15/04/22 How did you contact them?mail Questions asked & summary of their answers Duplicate this table based on how many people you manage to interview Appendix 2: Relevant job advertisement We’re HIRING!! Marketing manager This is an excellent opportunity for the qualified, skilled and knowledgeable individuals who wants to works with Tesco and become a part of family. This opportunity is available for only full- time employee. Individual have to work five days in a week and over time work will be rewarded. After joining the firm, candidate will be providing with appropriate training and development. The application deadline is31 April 2022. Pay and Benefits Salary: - £40,000 plus Contact us today Itmaybepartofourfamilyin 9
incentive 26 Days of Yearly Leaves Contract: - 2 year cooperationwithTescowitha qualifiedperson.Availabilityisfor full timestaff. The work willbe 5 days a week and additional work will berewarded.Appropriate educationanddevelopment areprovidedtopost-employment candidates.Thelastdate oftheapplicationisApril 31,2022.Salary£40,000 plusallowance 26-day annual leaves Contact ustoday The interested candidates can drop there CV on mail: - hiring@ .co.uk Appendix 3: Any graphs or further data that you might talk about in the main report – delete if not using Insert page breaks between each appendix Follow formatting: Times or Arial font, size 11 or 12 for main text, 14 or 16 for headings. 1.5 spacing Page breaks between main sections 10