Career Research Report on Marketing in Retail Industry

Career Viewpoint
MG410
CW1 – Career Research Report
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Contents
Introduction ..........................................................................................................................................4
General trends influencing the chosen industry or profession .............................................................5
The required skills, experience and knowledge.....................................................................................6
Evaluation .............................................................................................................................................7
Conclusion ............................................................................................................................................8
Reference list ........................................................................................................................................9
Appendices .........................................................................................................................................10
Appendix 1: Primary Research Evidence.........................................................................................10
Appendix 2: Relevant job advertisement .......................................................................................10
Appendix 3: ....................................................................................................................................10
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Introduction
The research with respect to the path that one needs to choose as a profession is a very a
required task. Reason being with the help of effective research one can gain the knowledge
regrading all the available opportunity and further in accordance of that can opt for one as per
their interests. The following report comprises of the ascertainment of the career for certain
industry(Di Gregorio, et.al., 2019). The profession which has been chosen is of the marketing
in the retail industry along with the general trends which makes an impact on that. It also
covers the required knowledge as well as skills for the respective domain. Further, it states
the reasons as to why one stands most suitable for the stated profession along with the help of
job advertisement.
General trends influencing the chosen industry or profession
The new emerging technologies as well as the scenario of globalisation are the one which on
regular basis keeps on making an influence on the retail industry. Here the profession which
has been taken is of the marketing mainly with respect to the retail industry. Some of the
major trends which tends to make an impact are as follows -
 The very first can be of the fact that now people are being the part of an experienced
economy, where it is required on the part of retailers to deliver some extra efforts in
order to gain the customers on both online as well as on offline platforms(Edmondson
and Matthews, 2021). The same task can become challenging for the retailers reason
being the aspect of immersive experience to some extent has become an mandatory
task. Further for this, one can also go with the idea of augmented as well as virtual
reality for the purpose of proper felicitation of the information to their users.
 The other influencing trend can of the merger of both offline and online channels,
which is addressed as the omni-channel(Hassan and Egbita, 2020). With the
presentment of this aspect in the retail sector, it can aid consumers in getting a more
flawless experience. Because of this the customers can shop directly from the stores
as well as also from the online modes with the help of their mobile phones, laptops,
etc. Further, also with the help of this measure the retailers who wish to digitalise
their operations, can also help them in creating the values.
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