Developing Career Skills for Marketing Manager Job Position

This report discusses the necessary career skills required for a marketing manager job position in the retail sector. It includes personal analysis, action plan, and potential barriers to overcome. The report also provides information on the qualifications and experiences required for the job.

MG410 Career
Viewpoint

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal analysis .............................................................................................................................3
Action plan.......................................................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES 10

INTRODUCTION
Career view point is mainly designed as for developing various skills and attributes for
achieving success in life. It is mainly designed for identifying the aligning skills and attributes
which hinder in achieving success while acquiring the career In the Marketing manager job
position. The job opportunity identified as in the marketing profession in the retail company.
Grabbing the career opportunity in the marketing profession manly aid in functioning and
developing the brand awareness as by advertising , building good public relations, planning and
strategies for ever-increasing more sales in the company. This report provide details about my
personal career development as by identifying my skills and areas of self-improvement. Further,
designing the plan for improving the lacking skills and knowledge the career opportunities in the
marketing profession in marketing management.
MAIN BODY
Personal analysis
Personal analysis mainly helps in defining about acquired skills and the lacking areas for
possessing the career in the marketing field. Various skills and knowledges being developed
through life and defining are as follows:
Strengths
 The good communication skills will
help me in communicating with all the
individual as to ever-increasing sales
and earning more revenues for the form
while marketing and promoting the
products properly. These skills help in
better interaction and developing better
relations to others by interacting with
various consumers for Selling the
company products (Di Gregorio,
Maggioni, Mauri and Mazzucchelli,
2019).
 With possessing good digital marketing
Weakness
 With the lack of time management
skills hinders in completing all the task
on time and aids in lacking for
achieving the desired result. This
hinders in completing the set targets as
for ever-increasing the sales and
scheduling all the target plans for
acquiring out the workings effectively
(Jarek and Mazurek, 2019). Thus, this
hinders in achieving the set targets by
not able to form and pans for
completing the task on time as to
achieve success and growth of the

skills as with using and possession
through knowledge about the SEO and
SEM help in promoting can better
marketing of the company products by
using various digital tools and
marketing with using the tool and
various software.
 With acquiring good information
technological skills and the digital
marketing help me in acquiring good
job position as possessing good
knowledge about the social media
marketing, content marketing and using
various other marketing tool for
attracting large number of users to
purchase the products (Daellenbach,
2018).
 With acquiring good multitasking
skills helps me in performing all my
duties and responsibilities as working
for complying various multiples task at
to me, as for using the websites for
marketing and using various other tools
for marketing the company products
which helps in attracting and increasing
the sales of the products being
manufactures in the company while
working at effective marketing job
position.
company by lacking these skills.
 With the lack of team working skills
hinders in acquiring and grasp the job
opportunities effectively in the retail
company at the company. With the lack
of these skills hinders in coordinating
with the different departments as to
achieve the desired results for
increasing the sales, revenues and
building relations with other and team
member for achieving the goals by
delegating the task as for promoting the
products of the company (Kurtzke and
Setkute, 2021). This hinders in
achieving the results as by not able to
meet the desired goals and objectives
by marketing the products for achieving
goal of the company.
 With the lack of problem solving and
critical thinking skills hinders in
solving various problems while
marketing and promoting the company
products. As for marketing and making
career in this profession it is essential to
grasp problem solving with critical
thinking skill for resolving and
handling the problems as for achieving
results with solving by adopting
innovative ideas.
 Lack of leadership skills and
adaptability hinders in guiding and

marketing the products by not able to
take the own responsibilities and
hinders in reaching the common goals
an hinders in communicating the
message the consumers in effective
way (13 Key Marketing Skills to Boost
Your Resume, 2022). also, with the lack
of adaptability skills hinders in
adapting new and latest marketing
technique for attracting large number of
consumers to purchase products from
the company.
Action plan
Specific skills to
be developed
Measurable
resources needed
Achievable
(potential barriers
faced )
Realistic ( success
criteria)
Time bound
Time
management
skills
For developing
these skills as
with using the
checklists,
calenders and the
pen and paper for
making the to do
lists, also using
the phones helps
in developing
these skills' as by
setting the timely
schedules for
Various berries
results in nit
achieving these
skills as by lack
prioritising the
work and not able
to set the desired
time schedule for
completing the
work on time
(Kim, 2019).
Also, delaying the
scheduling and
Being be to
manage all the
task by setting ad
scheduling the
time limit. This
helps in ever-
increasing the
sales by achieving
set target for th
company as to
achieve success
by prioritising the
workings and
15 days

completing the
set task before the
time limit. These
skills help me in
managing the
workings of the
company by
achieving the
target on time
with completing
the work with set
time schedules.
This results in
ever-increasing
sales with
marketing
effectively.
managing the
working
operations.
achieving result
by meeting the set
target sales with
meeting
effectively the
consumer demand
with maintaining
the relations.
Team working
skills
Various actions
for building these
skills as by
acknowledging,
trusting and
respecting other
opinions for
complying thetas
in group and
effectively
working for
achieving the
desired results by
marketing
Potential barriers
which hinders in
developing these
sills including the
gap in
communicating to
others, lack of
respect, lack of
shrining opinions,
lack of effective
listening, and the
main difference in
opinions hinders
in acquiring these
By being able to
organize various
marketing
campaigns with
other and in
group of members
as for achieving
and increasing the
sales by
promoting
effectively on the
digital platform
helps in
developing these
20 days

effectively. skills and
working with
group of
members.
skills.
Problem solving
and critical
thinking skills
Various resources
used for
developing the
problem solving
and critical
thinking skills as
of the reading
books, articles,
brainstorming the
ideas, reading the
all latest trend,
marketing
reports, practising
yoga, meditating
and breaking the
task into
multiples level as
for achieving and
acquiring the
results (Khan and
Khan, 2021). As
by barnstorming
Reading all th
books,articles,
helps in acquiring
knowledge and
aid in solving the
Barriers to
problem
providing and
critical thinking
skills as of the
working
environment,
mind set,
uncertainty,
biasness , lack of
available
resources, lack of
understanding
towards
identifying the
problem.
Being able to
solve all the
problems with
selecting the best
alternative as to
achieve the
success in
marketing career.
This helps in
taking various
decisions with
thinking critically
as of solving the
issues and
problems arriving
while pursuing
the career.
10 days

problems arrives
while marketing
the company
products.
Leadership and
adaptability skills
Various resources
used for
developing
leadership skills
as the hard-
working,
attaining
trainings,
mentoring,
practising
discipline,
learning for
developing
knowledges,
resolving
conflicts and
working in teams
attending various
internships as for
developing these
skills for
effectively
leading and
developing the
career in
marketing
Various barriers
aid in impacting
and developing
these skills as off
lack of
adaptiveness,
initiatives,
resisting to
change and low
mitigation for
working and
achieving the
desired results
after achieving
and acquiring
theses skills, this
hinders in
pursuing the
career in mare
ting profession.
Being able to plan
and lead the team
for marketing
effectively and
planning for
adapting the
marketing
strategy which is
appropriate for
the company as
for achieving the
results. This
result in
increasing sale of
the company by
promoting the
products with
aligning all the
goals and
building relations
with consumers
as for attracting to
purchase the
products.
10 days

profession.
Thus, with designing the action pans helps in specifying about various resources used for
developing these skills as for marketing the company and helps in achieving better career
options in the marketing professions. This aid in acquiring various lacking skills which helps in
developing better career in the marketing profession as acquiring time management , leadership,
team working , problems solving supports in acquiring job position in big retail company for
effectively marketing the products and services (Key and et.al., 2019).
CONCLUSION
From the above report it can be conclude that career opportunity in marketing as by
acquiring in the retail sectors mainly helps in developing various skill. With analysing the
personal strengths and the areas of improvements aid helps in adopting greet career opportunities
in the retail sector which result in proving best career option inn life. With defining my strengths
and the weakness aids in analysing the areas of improvements for acquiring the job position at
the marketing in big retail companies. Lastly designing the action plans helps in grasping with
acquiring the lacking skills for developing effective career in marketing.

REFERENCES
Books and Journals
Daellenbach, K., 2018. On carrot cake and marketing education: A perspective on balancing
skills for employability. Australasian Marketing Journal (AMJ) .26(2). pp.172-179.
Di Gregorio, A., Maggioni, I., Mauri, C. and Mazzucchelli, A., 2019. Employability skills for
future marketing professionals. European management journal. 37(3). pp.251-258.
Jarek, K. and Mazurek, G., 2019. Marketing and Artificial Intelligence. Central European
Business Review, 8(2).
Key, T. M., Czaplewski, A .J. and Ferguson, J .M., 2019. Preparing workplace-ready students
with digital marketing skills. Marketing Education Review. 29(2). pp.131-135.
Khan, H. and Khan, Z., 2021. The efficacy of marketing skills and market responsiveness in
marketing performance of emerging market exporting firms in advanced markets: The
moderating role of competitive intensity. International Business Review. 30(6).
p.101860.
Kim, Y., 2019. Developing a Work‐Ready Social Media Marketing Analytics Course: A Model
to Cultivate Data‐Driven and Multiperspective Strategy Development Skills. Decision
Sciences Journal of Innovative Education.17(2). pp.163-188.
Kurtzke, S. and Setkute, J., 2021. Analytics Capability in Marketing Education: A Practice-
Informed Model. Journal of Marketing Education. 43(3). pp.298-316.
Online
13 Key Marketing Skills to Boost Your Resume. 2022.[Online]. Available through:
<https://www.coursera.org/articles/marketing-skills>

Appendix:
CV for marketing manager
Name : ABCD
Address: Baltic Chambers, 50 Wellington St, Glasgow G2 6HJ, United Kingdom
Objectives: looking for the challenging job position which provide me to use my experiences
for providing high level of consumers services with marketing.
Skills and knowledges
 Hard working and motivated
 Communication skills
 Software skills
 SEO and SEM skills
 Organized and efficient
 Microsoft's skills.
 Multitasker
 Information technology skills
 planning skills
Qualifications
 National College of Informatics Bacalaureate
 London School of Science & Technology
 Business Management
Experiences
 worked at Ramsay Rubber & Plastics
 experience at Amazon Wendsbury
 wiggle warehouse bilston
 ocado warehouse drodo