Career Viewpoint: Opportunities and Trends in Marketing

This report discusses the opportunities and trends in the field of marketing for individuals looking to develop a successful career. It explores the impact of globalization, technology, and customer relationship management on marketing practices. The report also highlights the skills and knowledge required to excel in the field, such as communication skills, teamwork, IT technology, presentation skills, and interpersonal skills. The importance of understanding consumer behavior and technical skills is also emphasized. Overall, the report provides valuable insights for individuals interested in pursuing a career in marketing.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analysis and application..............................................................................................................3
Skills and knowledge...................................................................................................................4
Evaluation....................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In the economy there different opportunities which are present for the individual so that they can
develop their career more effectively. It is important for students to take the right decision for
their careers so that they can lead to successful growth in future. In this report is marketing, is the
selected field which consists of a variety of career and growth opportunities in terms of different
rules and debts. I am a student of undergraduate looking for an career in marketing (Jon, 2020).
The following reports require different abilities and skills to fulfil certain roles and
responsibilities. It is being discussed in detail. This also includes current trends related to the
industry in the market.
MAIN BODY
Analysis and application
The current business operation has several changes that are implemented in all areas. For these
changes, they bring new creative and innovative ways to the market. This report reports that the
chosen profession is marketing with high growth potential. There are many opportunities
available in the area. So, some recent trends affecting the profession are discussed below.
 Globalization: Defined as the relationship between businesses, individuals and
governments of various countries. It reduced certain restrictions on international trade as
it helped conduct better relations in other countries. It is very easy to exchange a
particular product or service for another country. This includes technological advances
favorable to economic growth. Globalization is being considered for a very wide range of
marketing by enabling trans-border transactions (Tatiana, 2021). Marketers will develop
their existing brand image to effectively reach international customers. In addition,
overseas companies offer products and services at low prices, which has increased
competition due to the effects of globalization. In this regard, global marketing has
become a new trend that influences all marketing practices in an efficient way
 Technology: In the current situation, technology is one of the most important parts of the
enterprise. Almost all business activities are carried out only with the help of technology.
Looking at the marketing area, there are many innovative tools used to get better results
(Kudrinskaia, 2020.). Companies are now using a variety of digital approaches and online
platforms to drive their products on a large scale. Whether you're a small business or a

large business, use all the other online technologies to promote your product and leave a
good impression. The main purpose of using high technology is to increase sales at the
lowest cost. With the help of all social media websites, it is easier to maintain a
maximum number of individuals for a long period of time and maintain their strong and
effective relationships. At the same time, vendors are accustomed to consumer needs
using a variety of tools and software. Therefore, technology has a positive effect on
profitability.
 Customer Relationship Management: Customers are defined as the most important person
in a company because they are the only ones that drive the company's sales and profits.
They practiced customer relationship management, primarily focused on retaining,
satisfying and retaining all of their customers over the long term. The main task of CRM
is to manage and maintain effective relationships for all buyers so that they can give
preference to specific brands. Current customers have a high level of power, and
marketers offer products according to their needs. Therefore, it is authoritative to have
effective technology and to have a great career in the field of marketing (Lemke, 2020).
Based on the above information, many recent trends such as effective use of technology and
globalization were analyzed. In connection with all these trends, it has a significant impact on
marketing practices, so individuals need to be updated with all these trends and move their
overall marketing.
Skills and knowledge
There are various skills and knowledge which is required to enter in a particular field so that
targets of the business can be effectively in the marketplace. skills helps in developing
confidence level of the individual which further enhances the performance of the individual.
Below are different skills and knowledge which should be developed:
Skills:
 Communication skills: On the basis of this ability, an individual can exchange important
information with others. Merchants must have the ability to communicate, both verbally
and in writing, to ensure that all data and features of a particular product or service are
communicated to the end consumer. This is an important technology to increase sales,
increase the profitability of the organization. communication develops the confidence in
the individual which helps in increasing the efficiency of the individual (Bennett, 2020).

 Teamwork: It has been observed that there are diverse people working as a team within
an organization to achieve all goals and objectives. Opinions may differ, but it is
important that all individuals have effective teamwork skills so that they can maintain
proper coordination because they need to work together in a particular company. Working
in a team helps in reducing the workload which helps in achieving the targets more
effectively (Au, 2021).
 IT Technology: There are many technologies used in the field of marketing, depending on
the current situation, so it is important to have an effective knowledge of these software
and various tools. It makes it easier for marketers to increase sales and profits and develop
their organization. This vendor must have an effective knowledge of online and digital
technologies and can promote the product on a large scale.
 Presentation skills: With the helps of, individuals can convey other opinions and thoughts
to others. Specializing in marketing, they need to present their products and services to all
viewers. In this regard, you need to have an efficient level of presentation technology so
that you can build effective customer satisfaction and attract a large number of consumers.
Presenting the services properly in front of the other is very important tro attract the
attention of the people.
 Interpersonal skills: Defined as the ability to communicate with other individuals. In the
field of marketing, people need a high level of interpersonal skills because they need to
interact with many individuals and on an ongoing basis., it helps to provide the products
and services that consumers need. This skills helps in identifying the need and requirement
of the customers so that company can perform accordingly in the business (Palazzo,
2020).
Knowledge:
 Consumer Behaviour: It has been analysed that marketers need to have knowledge about
consumer behaviour. To provide a better service and experience to all buyers who guide
businesses to a high level of growth and profitability. Meanwhile, they know the attitude
of their audience and can offer them a product. In addition to this, it also helps to develop
relationships between consumers and companies.
 Technical skills: In order to promote the product marketers should have the necessary
technical skills to use and implement a variety of digital methods to promote and

advertise. So you can connect with your customers in an efficient way and gain a
competitive advantage in the market In addition to this, a high degree of expertise in the
use of tools and techniques is also required to meet all the needs and wants of the
consumer (Garcia, 2020).
Evaluation
As per my observation companies have relied on digital marketing approaches to promote their
products and services at a high level. It has become the latest trend because it is useful for
expanding the scope of business. Many approaches related to this practice can be used to develop
a company's customer base. In addition to this, digital marketing has a wide range because it
includes steps such as social media marketing and website marketing. It gives me a great
opportunity to gain formal level knowledge in various fields that are important to me in terms of
my life's growth. With the help of social media I can communicate with my audience in an
effective way and they provide a better experience . It enables me to create a positive brand
image on a global level. It is the most important thing to achieve competitiveness in the market.
In addition to this SEO, it helps to drive more traffic to a particular website and ultimately
increase your organization's sales and profits. Because of the growing demand in the current
market, I want to pursue a career in the digital marketing industry. Digital marketing is one of
the most popular ways to reduce the use of traditional marketing techniques.
CONCLUSION
As per the above report it has been analysed that marketing is one the best field for developing a
career. In today’s world every individual is connected with the online platform which helps the
companies to promote their product more effectively. There are various skills and knowledge
which is required by the individual to grow in this field like communication skills, team
management skills, it skills etc. with the helps of these skills individual can easily communicate
with their effective customers and can also increase the demand of the company in the
marketplace.

REFERENCES
Books and Journals
Jon, J.E., Shin, Y.J. and Fry, G.W., 2020. Understanding study abroad participants’ career
decisions and perspectives in US higher education. Compare: A Journal of
Comparative and International Education, 50(1), pp.53-70.
Kudrinskaia, I.V., Kidinov, A.V., Kabkova, E.P., Mechkovskaya, O.A., Mudrak, S.A., Novikov,
S.B. and Agadzhanova, E.R., 2020. The problem of career guidance of the youth in
domestic pedagogical theory and practice. EurAsian Journal of BioSciences, 14(2),
pp.3815-3821.
Lemke, D.L., 2020. Vocation and Lifelong Spiritual Formation: A Christian Integrative
Perspective on Calling in Mid-career. Christian Education Journal, 17(2), pp.301-324.
Au, W.C., Drencheva, A. and Yew, J.L., 2021. Narrating Career in Social Entrepreneurship:
Experiences of Social Entrepreneurs. Journal of Social Entrepreneurship, pp.1-27.
Bennett, K., 2020. Crossing sociopolitical barriers: Promoting critical consciousness and career
development among high school students.
Palazzo, D., Hollstein, L. and Diko, S.K., 2020. Urban Planning as a Career Preference for
Students: Efforts to Improve Awareness about the Profession. Planning Practice &
Research, pp.1-19.
Garcia, E.A., McWhirter, E.H. and Cendejas, C., 2020. Outcomes of Career Information System
Utilization Among First-Year High School Students. Journal of Career Development,
p.0894845319890930.