Career Viewpoint CW2

This report outlines the personal analysis and career action plan for a person interested in a marketing job at Morrison. It includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The career action plan focuses on improving collaboration, time management, and planning skills. The report emphasizes the importance of having a career viewpoint for personal and professional development.

CAREER VIEWPOINT CW2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal analysis.........................................................................................................................3
Career action plan.......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9

INTRODUCTION
Career development is very essential for the personal and professional development of
the person. This is very essential for the reason that when the person is having a good career path
then this will provide them a direction and will lead in personal and professional development.
The present report will outline the personal analysis and the career action plan for having the
ideal employment. Under this i want to have employment within the field of marketing. I have
currently completed my MBA and have applied in many companies. But recently i have got
information that there is job vacancy in Morrison as marketing planner of the marketing
operations department. Hence, with help of this report i will be analysing myself and will analyse
my skills and traits. In addition to this i will also develop an action plan in order to improve the
skills and necessary knowledge required for the present study.
MAIN BODY
Personal analysis
With the help of the CW 1 it was evaluated that there are different types of the skills and
knowledge which are essential to be undertaken as the role of the marketing manager within the
retail industry (Szabó-Bálint, 2019). Hence it is very essential for me to conduct my personal in
analysis. This is particularly because of the reason that with help of the personal and analysis I
will be in position to analyse myself and identify my strength and my weakness. in addition to
this I will be in position to identify the market threats and opportunities present for me within the
highly competitive environment. in order to conduct personal analysis I will take help of the swot
analysis. The swot analysis is a tool through which I can identify my strength weakness and
opportunities and threats which are external for me.
Strength
Major strength of mine is that I have good
confidence level. This is particularly because
of the reason that within my last working
experience I was appreciated for my
confidence level. In addition to this I do not
hesitate to while talking to any unknown
Weakness
On the other hand with help of the personal
analysis I was able to find my major weakness
which was effective collaboration with the
team. I am little weak and collaborating with
the team members and because of this my work
effects to a great extent (Bridgstock and et.al.,

person.
In addition to this I also have good
acquaintance and knowledge relating to use of
computer and it related software. I have proper
knowledge relating to use of Microsoft Excel
PowerPoint and Word document. In this
competitive world the use of technology is
very important and I am good in using this
software (Gunn and et.al., 2017).
Furthermore in addition to this I also have
greater knowledge relating to telemarketing
and other marketing related concepts. This is
the most essential thing for working within the
marketing field because if I will not have
knowledge relating to basic marketing concept
then this will not be my strength but I have that
knowledge.
2019). The reason pertaining to the reason that
currently no work can be undertaken without
team and I am not good and team
communication.
Along with this for the evaluation I was able to
find that I'm I am also little we come with my
time management skills. This is particularly
because of the reason that I am not able to
complete my task within the defined time
frame and it takes a little longer for me to
complete the work which is not good within
the corporate environment.
In addition to this I also need to improve on
my planning skills. The reason pertaining to
this fact is that if planning will not be good
contest will affect all the marketing activities.
And I need to improve my planning skills so
that I can effectively plan for better marketing
of the products.
Opportunities
With the current personal analysis I was in
position to find that major opportunity for me
is to work on the latest technologies relating to
marketing. This implies that I need to work on
improving my digital marketing skills so that I
can be in the race of competitive position.
in addition to this another opportunity for me is
to gather and enhance my knowledge relating
to legal aspects relating to marketing. This is
essential because of the fact that there are
many legal terms and conditions relating to
Threats
With the personal analysis I was in position to
identify that the competition is the major threat
which I can face while applying for job in
Morrison. This is pertaining to the fact that
many people who have applied for this post
and I have to be best in order to get select.
Along with this and other major threat is the
frequently changing working environment and
this can affect my knowledge (Ali, Bashir and
Mehreen, 2019). This is particularly because of
the reason that the things I have learnt right

marketing of the product and services and if I
will not have relating knowledge then this will
affect my career.
now are of no use within the future. And I need
to work more over the market research because
there are many changing trends relating to
customers and marketing.
Career action plan
The career action plan is a type of plan which is undertaken for developing the skills and
knowledge which are not currently present in a person. Hence when I will apply for the job in
Morrison then I also have to do career action plan (Huang, 2020). This is particularly because of
the reason that with help of personal analysis are found that some skills are not good in me and it
needs to be developed. Hence, for this current action plan will be helpful and this is undertaken
as follows-
Skill to be improved Action to be
undertaken
Time required Success criteria
Collaboration skill Improving the
collaboration skill the
major action
undertaken will be e
to work on
communicating with
other peoples (Rogers,
2018). This is
necessary because
when I will be in
position to
communicate with
other people
comfortable then this
will definitely result
in better collaboration
with them and will
the time undertaken
approximately for
improving
collaboration skill is
around three to four
weeks
The success criterion
for measuring the
collaboration skill is
that I am able to work
effectively within the
team without any
problem and
disturbance.

result in effective
teamwork.
Time management
skill
The major action
undertaken for
improving the time
management skill is to
increase the skill of
prioritisation. This is
necessary because if I
will be in position to
prioritise my activities
then I will be in
position to manage
my work on time. in
addition to this I can
also take help of time
management software
for improving my
time management
skills.
Estimated time
undertaken for
improving time
management skill is
around 2 weeks.
the success criteria for
measuring bad
weather I have learnt
time management
skill or not is to
complete my work
before time. When the
work will be
completed before time
then I can say that I
have learnt time
management skills
effectively.
Planning skills For improving the
planning skills the
most essential aspect
is to have proper
knowledge relating to
the subject matter.
Means for this I need
to improve my basic
concepts and must
have proper
prioritising skills. For
On an average the
estimated time for
improving the
planning skill will be
around three to four
weeks.
The success criteria
for measuring the path
that weather I have
learnt planning skill
or not is the effective
completion of the
activity which are
have plant (Gilani and
Cunningham, 2017).
Hence if the activity
which I have planned

planning prioritisation
is must because if I
will not be in position
to identify which
activity is important
then I cannot plant
effectively. Ends I
need to work on
improving my
prioritisation skills for
improving my
planning skill.
will be completed in
successful manner
then it can be stated
that I have learnt the
planning skills in
effective manner.
CONCLUSION
In the end from the above discussion it is clear that having a career view point is very
essential for the success of person. This is particularly because of the reason that when a person
has a viewpoint relating to career then they have a path that whether the person needs to go. And
this viewpoint guides the person that how they can reach to the aim and can develop themselves
as personal and professional levels. The present report outlines the personal analysis of a person
interested in marketing job at Morrison. The personal analysis was conducted with help of
SWOT analysis and major strength weakness was identified. Further for improving the weakness
the person conducted the career action plan and with help of it they were able to improve the
weakness.

REFERENCES
Books and Journals
Szabó-Bálint, B., 2019. Organizational career development versus employees' career needs in
Hungary. Strategic Management, 24(4), pp.3-12.
Bridgstock, R., and et.al., 2019. Going beyond “getting a job”: Graduates’ narratives and lived
experiences of employability and their career development. In Education for
Employability (Volume 2) (pp. 89-104). Brill Sense.
Gunn, F., and et.al., 2017. Profiling people’s perceptions of retail management careers. The
International Review of Retail, Distribution and Consumer Research, 27(5), pp.515-532.
Ali, Z., Bashir, M. and Mehreen, A., 2019. Managing organizational effectiveness through talent
management and career development: The mediating role of employee engagement.
Journal of Management Sciences, 6(1), pp.62-78.
Huang, Y.T., 2020. Internal marketing and internal customer: A review, reconceptualization, and
extension. Journal of Relationship Marketing, 19(3), pp.165-181.
Rogers, C., 2018. Patagonia on why brands ‘can’t reverse into purpose’through marketing.
Marketing week.
Gilani, H. and Cunningham, L., 2017. Employer branding and its influence on employee
retention: A literature review. The Marketing Review, 17(2), pp.239-256.

APPENDIX
CV
Name: XYZ
Educational qualification: graduate and MBA
Key skills
 Basic knowledge relating to marketing
 Organising and prioritising skills
 Strong communication
 Ability to influence at senior level
 Strong Microsoft Excel and Powerpoint skills
Experience
 Similar working experience of one year in last organization