Career Viewpoint: Skills and Knowledge Required for Marketing Graduates in the Retail Industry

This report discusses the skills and knowledge required for marketing graduates to enter the retail industry. It explores career opportunities, the impact of technology, and the importance of technical skills.

Career Viewpoint
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Contents
INTRODUCTION...........................................................................................................................3
PART B...........................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
In this report, I have focused on the awareness of knowledge, skills and experience which
required by graduate to enter area of “Marketing” of employment. I also discussed about the
support in future career planning and decision making for graduate of “marketing” field within
retail industry. I will understand about the retail sector UK’s largest employer outside the
enterprise services. As per my opinion, the retail industry employs over 3-million people with
year on year growth, making the significant contributors to UK economy between 2013 and
2020. I have determined that predict to grow by almost 55,000 people whereas majority of
growth expected to be within managerial position (Peters, Blomme and Van Der Heijden, 2019).
In this way, it will identify that how graduate establish their career in term of retail industry. In
personal experience, it is great opportunities for graduate student to enhance their career in
global marketplace. Furthermore, I also combined with personal service in retailing with
convenience of using modern technology. Hence, in order to rise the collection of storing, as a
result it will increase demand of graduates with technical skills.
PART B
Analysis and Application
Retail industry is one of fastest growing organization in global world. it has contributed
to economic growth of different nations. As per derived from retailer which means to break bulk.
It is one of most common part of business that involves selling products and services. In order to
give benefits for individuals or families. In the retail industry, Manager is responsible person for
handling overall business operations and functions (Bridgstock and et.al., 2019). He will make
an effective strategy that support for improving retailer efficiency and performance in global
world. Sometimes, they are defining the timely delivery of goods and fulfil requirement of
consumer. He always maintains the coordination with customer in terms of affordable and
competitive price. instead, graduate student has better career opportunities that will help them
define their own attributes and skills. Graduate student also requires for finding out significant
skills which need to break into certain aspects(Peters, Blomme and Van Der Heijden, 2019).
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General trends that impact on retail industry
The retail industry is the fastest growing sector which mainly increasing the urgency to
reduce the price and also improve efficiency of business operation. In order to increase
opportunities while addressing highly competitive market advantage (Peters, Blomme and Van
Der Heijden, 2019). In this way, it become easier for identifying customer buying behaviour,
expectation level which continue evolve. The successful retailer will focus on the modern
technology and improve overall business performance in global marketplace.
The retailer can be implemented to change policies where they are not replaced by young
employee at same price. in this way, it will increase role of sales, customer service whereas
assistant being filled by graduate alongside older staff members. so, as it directly impacts on
jobs, while increasing demand of graduate in retail industry (Bacon and Schneider, 2019). The
organizations are concerned about the skilled and knowledgeable Staff member, who will able to
handle the business operations and functions. Afterwards, it is to be considered the impact of
globalization and technology for retailers (Black, Chhikara, Agrawal and Garg, 2020). It effects
on the retail business to capture the opportunities in term of global sourcing, logistics need to be
increasingly flexible.
On the other hand, Advanced technology is leading to cover various classes of consumer
and also divided into specific product as well as services. Retailer need to expand the reach of
supply chain and leverage gain from low-cost nation sourcing (Tang, 2019). It enables for
gaining capabilities and abilities in network optimization, channel control and customer care.
Modern technology will help for establishing communication with customer to identify their
specific need and requirement by using website, online application (Black, Chhikara, Agrawal
and Garg, 2020).
Skills or knowledge, experience required
Graduate student has required the proper skills, knowledge and experience within retail
industry which help for enhancing overall business performance. Employability skills are not
only considering the job specific but also identify the across all job from entry level. It can be
identified that young graduate leave universities without attitudes, skills and understanding,
which are necessary to establish the successful business in global world (Peters, Blomme and
Van Der Heijden, 2019). The rate of unemployment among young graduate are higher so that it
become great opportunities for retail industry. The employability skill set of achievement which
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including personal attribute, graduate student is likely to gain more successful in their
“marketing” field. It is beneficial for increasing workforce, social community and other economy
(Black, Chhikara, Agrawal and Garg, 2020).
For Example
Job Title: Marketing Manager
Job Requirements:
The position offers the great opportunity for growth and development, it also working
environment which may include benefits package with higher salary. The candidate will be
responsible for performing different operations.
 Analysis of retail enterprise requirement and development.
 To accomplish the primary responsibilities and understanding promotion activities.
 Identify performance of advertising campaign.
 Managing and controlling marketing overall Budget.
 Interaction or coordinate with customer through feedback collection.
Skills
 Numerical skills
 Adaptability
 Writing and creativity skills
 Commercial awareness
 Problem-solving skill
 Strong attention to detailed
Knowledge
 Management and administration activities
 Handling consumer and personal service.
 Fulfil requirement of potential client as per demand.
 Developing a pricing strategy which help for increasing profitability and productivity in
marketplace.
 Supporting sales and lead generation.
 Evaluating and maintaining marketing strategy.
Table: 1
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In above discussion, it has summarised about the skills and knowledge that require for enhancing
career growth in global marketplace. In order to analyse various skills which always support for
employee to handle business task effectively and efficiently (Black, Chhikara, Agrawal and
Garg, 2020). Marketing related jobs were classified into different level such as lower, middle and
entry as per their work experience. It become great opportunity of graduate student to choose
better option in retail organization, as per their skills and knowledge.
Many retailers are mainly showing their interest the experience candidates because they
have higher skill, knowledge to easily handle business operation and function (Peters, Blomme
and Van Der Heijden, 2019). In this way, it mainly focused on the knowledge and skills required
for making graduates, jobs that could be filled by individuals. By using primary data collection,
it should be focused on research questions that were blending required skill or knowledge of
marketing graduate in retail industry.
For Example-
Q1. Do you think that position in marketing require technical skills rather than conceptual
knowledge?
 Yes
 No
 Neutral
Table:2
In this way, it reflects on the retail business that has been listing the various job opportunities in
marketing field within retail industry. It has summarised knowledge and skill in job opportunities
for marketing area.
Evaluation
After completing the graduation, I could develop own personal interest towards
marketing profession because it always inspired for me to interact with potential customer.
Therefore, I could identify need and requirement which helpful for retail business to increase
profitability in global marketplace (Peters, Blomme and Van Der Heijden, 2019). I also attracted
towards the marketing field and wanted to achieve the suitable job role in regards of marketing.
First of all, I will choose the marketing job role within retail business but it requires for
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understanding about new technology. I could determine that many marketing managers to use
social sites such as website, mobile application. It always helps for improving own capabilities
and also increase the opportunity in term of growth. In this way, I could be emerging the
marketing job role by using modern technology (Peters, Blomme and Van Der Heijden, 2019). In
above discussion, I can show interest towards “Marketing Manager” which always inspire with
their significant roles and responsibilities. Being marketing technologists, I have completed
various task such as strategic planning which involves sales, marketing and new product
development (Yeoh, 2019). According to situation, I have seen that marketing manager will
change their information pattern and able to draw logical conclusion on the basis on information
that would be received from media channels (Peters, Blomme and Van Der Heijden, 2019).. In
my personal experience, problem-solving skill is an essential role plays for performing campaign
technique and also proposed to generate better result or outcome. An efficient marketer analyse
the exciting idea to appeal their client and target potential audience.
CONCLUSION
From above discussion, it concluded that the graduate student’s knowledge, skills and
experience which required by graduate to enter area of “Marketing” field. I also discussed about
the support in future career planning and decision making for graduate of “marketing” field
within retail industry. In above discussion, it also analysed about the retail sector UK’s largest
employer outside the enterprise services whereas how graduate establish their career in term of
retail industry. Furthermore, it has concluded that it become great opportunities for graduate
student to enhance their career in global marketplace. it also combined with personal service in
retailing with convenience of using modern technology. Hence, in order to rise the collection of
storing, as a result for increasing the demand of graduates with technical skills in retail industry.
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REFERENCES
Book and Journals
Bacon, D.R. and Schneider, A.B., 2019. Exploring Sources of Marketing Knowledge for Small
Business Decision Makers. Journal for Advancement of Marketing Education. 27(1).
Black, L., 2019. The market imperfections of business, shoppers and consumerism: Esther
Peterson and the legacies of the National Consumers' League. Historical
Research. 92(255). pp.205-227.
Bridgstock, R. and et.al., 2019. Going beyond “Getting a Job”: Graduates’ Narratives and Lived
Experiences of Employability and Their Career Development. In Education for
Employability (Volume 2) (pp. 89-104). Brill Sense.
Chhikara, R., Agrawal, G. and Garg, R., 2020. Opportunities and Challenges for HR Managers
in relation with shop-floor employees of Multi-Brand Retail companies in India. Studies
in Indian Place Names. 40(3). pp.1255-1271.
Peters, P., Blomme, R. and Van Der Heijden, B., 2019. The impact of work-related values and
work control on the career satisfaction of female freelancers. Small Business Economics.
pp.1-14.
Tang, R.W., 2019. FDI expansion speed of state-owned enterprises and the moderating role of
market capitalism: Evidence from China. International Business Review. 28(6).
p.101596.
Yeoh, P.L., 2019. A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR
ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY. Marketing Education
Review. 29(4). pp.242-265.
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