Career Research: Skills and Knowledge for Marketing in Retail Industry

Carrier Research
Report

Contents
INTRODUCTION...........................................................................................................................2
ANALYSIS & APPLICATIONS....................................................................................................2
Secondary research......................................................................................................................2
General trends that may have impact over chosen profession.....................................................2
Skills / knowledge and experience required................................................................................3
KNOWLEDGE AREA AND EXPERIENCE.................................................................................3
EVALUATION...............................................................................................................................4
Personal skills..............................................................................................................................4
Primary research..........................................................................................................................6
Evaluation....................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX 2...................................................................................................................................9
APPENDIX 3...................................................................................................................................9
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INTRODUCTION
Career research can be defined as the major decision which is being taken by every
individual at some point in their professional life. In this they are being involved in taking
decisions about their future and pursuing favourable opportunities from the ample bundle present
in front of them. When a person completes their graduation and even post-graduation. They start
looking for jobs so that their career can also grow (Maitra and Maitra, 2018). I have recently
completed my MBA with specialisation in field of marketing. I am really passionate to work in
retail industry. Under the supervision of my tutor they have explained me about the various
opportunities the retail stores have in the department of marketing and sales. Main aim of the
research is to analysing skills and knowledge required by any recent graduate in order to enter
certain industry.
ANALYSIS & APPLICATIONS
The industry selected is retail in which marketing and sales has the most important role in
order to bridge the gap between the organisation and consumers. It is one of the fastest growing
sector and also various changes and development has taken place in this industry. Retail sector
has huge impact on the growth of economy (Hafsteinsdóttir, van der Zwaag and Schuurmans,
2017). This industry satisfies consumers needs and demands and give them products according to
their choices. They also provide job opportunities so many people, this has impacted in growth
of living standards of individuals. For the beginners the marketing career in retail industry is
most suitable. For better knowledge and for selecting a better career primary and secondary
research is being done for the same.
Secondary research
It is one of the most commonly used data collection method. This will assist an individual
in enhancing their knowledge towards the suitable career options which can be selected in retail
industry. In this the data can be collected from the already published sources like websites,
company logs, books, articles (Wehmeyer and et.al., 2019).
General trends that may have impact over chosen profession
The career that has been selected is basically to become a marketing professional in retail
industry. For this it is really necessary to have better skills and expertise to run basic marketing
errands like doing market research, promotion of products and services, collection of information
related to competitors (LENT, 2020). Retail industry is one of the most dynamic and fastest
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changing industry. They have been opting for continuous improvement process in order to
enhance consumer satisfaction. So, it is really necessary for a recent graduate to have knowledge
related to the trends which can have impact on their selected profession. It includes the
following:
Technological Advancement: It can have huge impact on the marketing profession as
retail industry is growing and they are becoming technologically advanced. In this the new
graduate needs to learn about the various technological changes and also the industry might have
to change their structure of working because of technological advancement. This will assist in
adhering to this dynamic industry (Akkermans and Tims, 2017). It has also been analysed that a
recent intern can also be involved in going to a training assessment so that technological changes
do not affect their work.
Internationalization- This can also affect the working of retail industry. With the
internationalization and globalization, it is really necessary for the retail company to bring
changes in their work. This will assist them in bringing new policies and regulations and will
also affect the working environment of the industry (Guan and et.al., 2019).
Faster Delivery process: The retail sector is going through an enormous change and now
a day’s consumer prefers to have faster delivery. This means that the company needs to increase
their distribution channels. It can affect the work of an organisation and also, they need to build
company environment on the basis of this (Bocciardi and et.al., 2017).
Skills / knowledge and experience required
KNOWLEDGE AREA AND EXPERIENCE
Area of communications management is considered to be paramount for create better
knowledge in every aspect. Communication is helpful in maintaining up balance between team
members and stakeholders. This is critical step for maintaining up the firm effectiveness and
efficiency. This is important for completion of targets creating up issues in project development.
Managing up the communication helping out in reviewing up effectiveness regularly and
adjustments as needed. These communication management is longing up in the planning phase
with managing communications in respect to executive phase and controlling communication in
monitoring and controlling (Kapur, 2019). This will ensure everything’s with proper facilitation
of communication. The creations of communication in distribution and storage are important in
project management which requires up the full attention of its manager.
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