Career Viewpoint

Career Viewpoint
(CW1)

Table of Contents
INTRODUCTION...........................................................................................................................4
Secondary research.................................................................................................................4
General trends that have impact on the chosen profession.....................................................4
Skills / knowledge & experience required..............................................................................5
Primary research.....................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9
APPENDIX 1.................................................................................................................................10
Appendices 2:.................................................................................................................................11
Appendices: Job advertisement for the post of a marketing manager...........................................13

INTRODUCTION
Career view point is a very crucial aspects in life of a individual as it used for the
purpose of determination of further possible opportunities for career with surrounding of
occupation, knowledge and experiences, when a person is able to complete a particular step of
education then they are further willing to move towards future steps that can assist them in
looking for future opportunities of growth and advancement of their career. Presently my post
graduation is in masters where I am working towards specialisation in finance and the field of
marketing (Katsoni and Vrondou, 2017). As a fresher I am willing to work towards getting more
opportunities so that I am able to use of both primary and the secondary sources of research for
the purpose of evaluating it in the context of business.
Secondary research
It is the research that is considered as productive as people can collect data that is
published or already available that is not been collected for the first time. In present report there
is selection of marketing industry that is gaining a higher growth in the present situation
especially after the pandemic of COVID-19 when the business are not able to enhance the sale of
their products. For this there is research on collection of information to identify the ways in
which there can be enhancement of sales by working as a marketing manager. For the purpose of
conducting a secondary research there is need to analyse the responses from the marketing
leaders to clear all the doubts that are related to marketing profession and way it is affecting the
present business functioning. There is requirement to evaluate all the doubts so that there can be
decision making that is done after consideration of all the elements that play a crucial role in
forming the career structure of a individual in future.
General trends that have impact on the chosen profession
The present selected profession is of a marketing manager where I have started working
with a reputed organisation in the retail industry for the purpose of enhancing my present skills.
Where I have been assigned with some specific roles and responsibilities such as understand the
marketing needs of the company, selection of a particular marketing technique that is effectively
and also properly suitable for the company (Jorge and Lázaro, 2019). Marketing function is very
dynamic and is affected by the fast changing requirements of customers, competitors specified