Career Viewpoint: Personal Analysis and Career Action Plan for Marketing Executive

This reflective report entails identification of career action plan for a Marketing Executive based on personal analysis of skills, knowledge and experience. Required skills for the job opportunity are communication, soft skills, digital marketing, time management and problem solving. The report includes a CV and LinkedIn profile.

Career Viewpoint

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PERSONAL ANALYSIS................................................................................................................1
CAREER ACTION PLAN..............................................................................................................3
CV....................................................................................................................................................3
LinkedIn Profile...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
APPENDICES.................................................................................................................................6
Job advertisement........................................................................................................................6
Industry or role specific CV........................................................................................................8

INTRODUCTION
Career viewpoint is personal career perspective that comes in handy in ample number of
situations, for example, establishing goals along with job searching (Kim, 2020). The reflective
report entails identification of career action plan that is based on study conducted in first
assignment. Job opportunity available for a student is Marketing Executive which is a marketing
profession wherein a person manages along with oversees implementation of strategies related to
marketing. It supports practices carried out by marketing team on different projects that are
aimed for devise strategies and campaigns of marketing with overall objective of maximising
profit of company. For the job opportunity, required skills and knowledge are ccommunication
skill, soft skill, digital marketing, time management and problem solving skill.
The self-reflection report highlights personal analysis through looking towards existing
knowledge, skills and expertise. It also covers career action plan on the basis of identified
development areas for the job opportunity. It further entails preparation of CV for the marketing
graduate in the basis of present situation.
PERSONAL ANALYSIS
With personal analysis, an individual gain insight on the basis of personality strengths
addition to weaknesses, challenges that they see ahead of them as well as opportunities that are
present around them presently and in future (Bridgstock and Et. Al., 2019). From the coursework
one, it has been identified that there are certain skills, expertise and knowledge that a Marketing
professional require, both academically along with other areas of life. For me as Marketing
Executive, analysis of mine in terms of current skills, knowledge and experience that are
identified in coursework one are as follows:
Communication Skill: I believe that for a marketing professional, communication skill is
significant as marketing professional is required to communicate with different categories of
customers and parties, internally and externally to company. To make profession as Marketing
Executive, I have good communication skill as I have adequate knowledge about ample mediums
which can be used for understanding others messages in understandable manner.
Soft Skill: A graduate planning to make career in marketing profession require to have basic
insights about MS Word, PowerPoint, Excel and other elements of MicroSoft (Kumar and Et.
Al., 2018). I have low soft skills as I haven’t participated in any of courses that enhances or
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improves soft skill. For a marketing professional, soft skills are required for improving ability of
a person to complete working with others and have positive influence to furthering their career.
Digital Marketing: Within marketing professionals, knowledge about digital marketing is
required for shaping brand perception (Qodriah, Hartati and Karim, 2019). With digital
marketing knowledge, I can shape perception of people for the brand so to influence customers
for devising purchase decisions, investors to buy stocks of company and applicants to apply for
the job. My digital marketing knowledge is weak because of which I can affect interactions,
purchases, habits and working of others.
Time Management: For any business or marketing professional, time management skill
is must required (Tang, 2018). For Marketing Executive, time management skill helps in
organising ways to use time effectively in order to achieve greater level of productivity together
with less stress. I lack time management skill because of which I miss deadlines of academic
projects, that causes anxiety in me. Effective time management skill ensures completion of tasks
at much quicker rate and avoid forgetting important things.
Problem Solving Skill: Marketing professionals are required to impress customers together
with bosses through solving problems with unique ideas or solutions (Spiller and Tuten, 2019). I
have strong problem solving skill as I always come up with possible solutions that impresses my
superiors at academic level. With this, I can work as Marketing Executive by making choices
and taking challenges from fresh perspectives.
From the above personal analysis, it is analysed by me that there are certain skills,
knowledge and experience of mine in which I am strong, which there are some of them which
requires further development so to make career as Marketing Executive. In this context, my
SWOT analysis as marketing graduate is as follows:
Strengths:
 My unique potential is my
communication skill as I am able to
understand others and express others in
comprehensible manner. My problem solving skill is great as I
properly address risks, think out of box
and work under pressure.
Weaknesses:
 I lack soft skill which I need to improve
for making career as Marketing
Executive.
 My time management is weak because
of which I am unable to carry out
significant actions promptly.
 My knowledge about digital marketing
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is very weak.
Opportunities:
 While making career as Marketing
Executive, I have opportunity to meet
new people from distinct professions.
 I can learn soft skills by joining a
course. I can gain relevant as well as essential
knowledge related to digital marketing
from others.
Threats:
 It is hard to adopt learning from others.
 Due to the pandemic and Ukraine-
Russia crisis, market of online abd
social media have grown. At present,
there are various graduates that are
switching careers on the field that
creates massive or intense competition
for me for profession of Marketing
Executive.
CAREER ACTION PLAN
Career action plan refers to the planning document which is owned as well as managed
by people in order to reflect their improved career development learning (Sherif, Nan and Brice,
2020). This helps them to set their target as well as clarify and determine the actions required to
meet their desired target. The career action plan for Marketing Executive are as follows-
Specific skill to be
developed
Measurable (the
resources needed)
Achievable
(potential
barriers)
Realistic
(evidence of
success)
Time bound
Soft skill- It
includes
personality and
attributes traits
which helps
Marketing
Executive to
interact better
with others as
It is measurable by
change in
behaviour, by
participating in
debates, attending
seminars and
interacting with
people.
The potential
barriers lack of
learning skills and
guessing power.
It is achievable by
reading books,
participating in
group activities as
well as interacting
The winning
certificate of
debate
competition.
4 month
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well as achieve
success at
workplace.
These skills are
communication
, leadership and
flexibility skills
with more people
with full
confidence.
Time management-
It is most
important skills
for Marketing
Executive to
manage their
time in order to
manage work
load and
complete task
on time.
It is measurable by
making proper time
schedule, dividing
the task into small
steps, by using stop
watch and making
time table for
particular activities.
The potential
barrier are many
distraction
between task and
work due to
unexpected things
such as change in
plan and strategy
many more. It is
achievable by
saving extra time
for these activities
as well as follow
time table on
regular basis.
The proper time
table for
managing
complex task as
well as competing
project before
deadline.
3 month
Digital marketing-
It is skills of
marketing to
promote
product on
digital platform
and online to
achieve
success. For
It is measurable by
enrolling in course
of marketing, by
continuously
practices on
marketing tools,
software and
activities.
The potential
barrier are delay
in course, change
in technology and
and many more. It
is achievable by
searching and
updating skills
time to time as
The certificate for
m digital
marketing
institute.
6 month
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Marketing
Executive it is
necessary to
improve this
skills by
learning and
participating in
digital
marketing
institute.
per new trend as
well as by
learning on online
platform (Nunan,
Malhotra and
Birks, 2020)
.
CV
Curriculum Vitae is also known as Resume which is a professional document which
summarises the education , skills , work history as well as experiences of an individual. The key
motive of CV is to provide full details to company which gives job to them after matching their
job requirements to personal CV.
LINKEDIN PROFILE
It is a site which allow people who registered in this site to establish as well as documents
networks of individual which they know along with trust personal. A linked in profile page
focuses on education, skills and employment history of its member as well as it has limited
number of customizable modules and professional network news.
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CONCLUSION
As per the self-reflective report, it is concluded that career is associated to one job or
multiple number of jobs. It is progress achieved by an individual within an occupation. Personal
analysis is examining existing situations in terms of skills, knowledge and experience of a
person. A student or marketing graduate needs further development in areas that are soft skill,
time management and digital marketing. With career action plan, effective actions are set by a
person to achieve success in development of the areas.
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REFERENCES
Books and Journals:
Kim, J., 2020. When Organizational Performance Matters for Personnel Decisions: Executives’
Career Patterns in a Conglomerate. Management Accounting Research, 49, p.100695.
Bridgstock, R. and Et. Al., 2019. Going beyond “getting a job”: Graduates’ narratives and lived
experiences of employability and their career development. In Education for
Employability (Volume 2) (pp. 89-104). Brill.
Kumar, V. and Et. Al., 2018. Marketing research. John Wiley & Sons.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education. 41(2). pp.77-90.
Sherif, K., Nan, N. and Brice, J., 2020. Career success in academia. Career Development
International.
Nunan, D., Malhotra, N. K. and Birks, D. F., 2020. Marketing research: Applied insight. Pearson
UK.
Qodriah, S. L., Hartati, W. and Karim, A., 2019. Self-leadership and career success: Motivation
of college lecturers. Journal of Leadership in Organizations. 1(2).
Tang, M., 2018. Career development and counseling: Theory and practice in a multicultural
world. Sage Publications.
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APPENDICES
Job advertisement
8

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Industry or role specific CV
ABC
Malabar Court, London- W12 7QS
Contact No: 074
Email: [e-mail]
Professional Summary:
An ambitious recent graduate with a strong academic background who is keen to find a
challenging and rewarding career as a marketing executive. Possessing a hunger for success and
the ability to work individually or as part of a team.
Skills:
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 Attention to details
 Working with busy team and under pressure situation
 Communication skills
 Goal oriented
 Quick learner and initiator
Education:
 Level 2 Functional skills in Marketing
 Level 3 Diploma in Business Marketing
References
Available on request.
I hereby declare that all the mentioned information above is accurate as well as correct to my
knowledge.
Location: London, United Kingdom
Date: June 01, 2022
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