Career Viewpoint: Analysis of General Trends and Required Skills for Marketing in Retail Sector

This report provides an analysis of the general trends impacting the marketing profession in the retail sector, the skills and knowledge required for pursuing a career in marketing, and an evaluation of a job opportunity for a marketing manager in the luxury retail business. The report highlights the impact of globalization, technology, and social media engagement on the marketing profession. It also identifies communication, creativity, technical and research, time management and analytical, and social media management skills as essential for pursuing a career in marketing. The report concludes by evaluating a job opportunity for a marketing manager in the luxury retail business and its relevance to the author's career goals.

CAREER VIEWPOINT

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Analysis and Application.............................................................................................................3
General trends which will impact on your chosen profession/industry ......................................3
The skills / knowledge and experience required..........................................................................4
Evaluation....................................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES .............................................................................................................................10

INTRODUCTION
The Career viewpoint is base in choosing the personal career option for choosing the
future career option by meeting various goal and objectives as for grasping the future growth
opportunities. as I am choosing the career option in marketing sector. The main job as being a
marketer after completing the career is to promote various products and services of the company.
Choosing industry in retail sector , the marketers are responsible for creating the awareness of
various products and services as for increasing sales of the retail sector company. Effective
marketing mainly includes promoting products by using various strategies as for grabbing
interest of various consumers for purchasing product and services. This report provide details for
analysing about the general trends impacting the chosen career option in industry. Also skills
and knowledge required by choosing marketing career option. Lastly, evaluating for marketing
role, in retail sector a for proofing the job opportunity available for growing in the future.
MAIN BODY
Analysis and Application
General trends which will impact on your chosen profession/industry
Impact of globalization and technology :
As per the Blut and Wang, (2020) the trend as with increasing digitalization has
transformed the ways of marketing products and services into the dynamic market. The technical
advancements impact the marketeers and ,marketing profession as with the engaging of products
by using the latest technology in day to day operations. Also, informing various consumers by
engaging attracting with various new marketing strategy as for purchasing products of company.
Further by using new technical equipments helps in growing and effective building relations by
communicating with the prospective consumers.
Also due to the globalization it impacts marketing as it provide broader areas for
marketing the products and services being sold by the retail business. It helps in reaching large
number of consumer market. As with the globalizing in economy the smartest are able to access
the wide market as by reaching to foreign clients, and mass marketing of products, this helps in
increasing sales of the company and provide various competitiveness by reaching and marketing
of retail products by satisfying consumers.
According to Devi, (2022) New social media and e-commerce trend impact the marketing
, as per the selling on social media as by personalizing the content, conversationalist marketing

With the increasing in the trend of virtual reality for purchasing online products as the
using the interactive technology of 360 degrees photos and other user created video content. Also
AI powered search display and other e-commerce trend impact the marketing of content on
various social media platforms. Also, with the new trend of livestream marketing and marketing
by using various reels also planning various contents for engaging more consumers planning
campaigns impacted marketing with the traditional patterns in the retail sector.
The skills / knowledge and experience required
Communication skills
Communication skills are core of marketing it helps in communicating with various
individual while marketing of products and services in the retail sector. Verbal communication
skills are necessary for marketing and communicating with the buyers as for purchasing
products. Being as marketeer it helps in communicating effectively with buyers also with the
other team members as working in company.
Creativity skills
As per the Hagen and et al., (2022) As for marketing effectively for attracting large,target
market requires creative thinking skills. As these skills help in thinking outside the box for
attracting large target market and helps in acquiring loyal consumer base. As with the primary
research it has analysed that creative thinking skills have grown over many years in various
individuals and plays very important role in pursuing the marketing career.
Technical and research skills
According to Hoffman and et.al., (2022) These skills are necessary for carrying and
adopting various new marketing strategies as for marketing products in the dynamic market.
Researching skills helps in finding competitor strategy being used as for attracting various users
for purchasing producers of retail sector. Effective researching and technical skills helps in
building and encouraging campaigns by constricting effective marketing strategy.
Time management and analytical skills
For being the effective marketing manager, time management and analytical skills are
important for handling multiple project and marketing at the single point time. As by targeting
the projects and marketing through sending e-mails and organizing various campaigns . Setting
deadline and achieving them helps in development time management skills. As the skills of
analytics supports marketers by tracking with various tools for organizing content and campaigns
in well-established manner.

Social media management
As per the perspective of Khosla and Thakur, ( 2022.) Being as marketer, social media
management as of marketing online on the various websites and apps is necessary. These skills
help in collecting consumer feedback online via marketing on various social media networks . As
social media is considered as the powerful tool for increasing sales of various products being
marketed on popular platforms . As it helps in attracting various individuals for purchasing
products while seeing on social media platform as being marketed with hiring various
influencers or engaged content for attracting users.
Knowledge
According to Khan and Khan, (2021) knowledge required for marketing the products
and services into the market, involves of the basic planing and executing the procedures . The
basic knowledge of pricing products, pricing products by using appropriate channels. Also
distribution knowledge for targetting consumers in particular market. The knowledge in
marketing helps in satisfying consumers as by fulfilling needs and wants of consumers by
meeting their specific requirements.
Expertise in marketing
As per the Lyu and Liu, (2021), experience and expertise required for successfully
acquiring the career in marketing is the skills for communicating with audiences. These skills
help in expressing clearly about the concept of products and services offered and helps in
engaging consumers for purchasing products. The main exercise in marketing is by developing
the ability to create and conveying appropriate information as by correctly communicating to
audiences. It can be easily done by researching for the past trends and reactions of various
individuals by adopting the appropriate strategy for marketing products as for increasing sales of
the retail business.
Q1.
What skills have you grown over time while pursuing marketing?
a)communication 7
b)data analytics 1
c) creative skills 2
d) analytical skills 0

Q2.
Did communication, leadership and creative skills helps to pursue marketing career in effective
way?
a) yes 9
b) no 1
Q3.
Which are the website/ apps you preferred for searching marketing job?
a) linked in 3
b) quest search and section 2
c) indeed 4
d) reed 1
Q4.
What are the recent trends which impact as a marketing profession?
a) impact of globalisation 1
b) impact of technology 2
c) customer satisfaction 0
d) social media engagement 7
Q5.
which social media platforms you are familiar for marketing products and services in retail
sector ?
a) Facebook 6

b) Instagram 4
c) you-tube 0
d) twitter 0
Evaluation
The appropriate vacancy identified for the marketing manager in luxury retail sector
business. The quest selection and search company is recruiting applicant for the marketing
manager in the luxury retail business in accessories and jewellery stores. This job role is
interested for me as it includes all the marketing manager job roles and responsibilities to be
performed for marketing products and services in the luxury retail business. As for developing
the budget for advertising , marketing and monitoring the budget with the controlling tools. Also,
managing all the marketing department responsible for marketing the luxury retail products.
Also, my communicating skills will helps me in communicating as of managing the all POS and
training for displaying guidelines by marketing of luxury store. As ideally working and acquiring
degree for marketing in the beauty and fashion products, this job opportunity will provide me
various future career growth opportunity as by developing ability for meeting proper time scale.
Furthermore, as this company established range of various stores in international market this job
opportunity will help in hiring various international marketing strategies for the beauty products
also for participating into the international marketing campaigns. Also This job opportunity is
related with my profession and job role as of pursing career in marketing in retail business
because it provides opportunity for developing various promotional plan used by the company .
CONCLUSION
From the above report it can be concluded that, as by choosing the career option as
marketing in retail sector. The main role as being as marketer is to adopt various strategies for
marketing the products and service of the retail company. As making as career in marketeer
provide various future opportunities to grasp as off being the content marketeer, digital marketer
for the company also marketing executives are the highest paying jobs in the coming future.
Various trends being analysed impacts the marketing profession as the impact of globalization
and digitalizing also the social media engagement. The important skill of marketing include the

problems solving, digital advertising, communication skills. Further, with evaluating the
marketing job vacancy helps in analysing various opportunities with grabbing the marketing job
being offered with website.
Appendices :
Questionnaire for primary research
Q1. What skills have you grown over time while pursuing marketing?
a) communication b) data analytics c) creative skills d) analytical skills
Q2. Did communication, leadership and creative skills helps to pursue marketing career in
effective way?
a) yes b) no
Q3. Which are the website/ apps you preferred for searching marketing job?
A) linked in b) quest search and selection c) indeed d) reed
Q4. What are the recent trends which impact as a marketing profession?
a) impact of globalisation b) impact of technology c) customer satisfaction d) social media
engagement
Q5. which social media platforms you are familiar for marketing products and services in retail
sector ?
a) Facebook b) Instagram c) you-tube d) twitter

Appendices-2 ( job advertisement )

REFERENCES
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Devi, N. Y., 2022. The Impact of Digital Transformation in Online Marketing. Journal of Data
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Hagen, D and et.al ., 2022. Digital marketing activities by Dutch place management
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Hoffman, D.L and et.al., 2022. The Rise of New Technologies in Marketing: A Framework and
Outlook. Journal of Marketing. 86(1). pp.1-6.
Khan, H. and Khan, Z., 2021. The efficacy of marketing skills and market responsiveness in
marketing performance of emerging market exporting firms in advanced markets: The
moderating role of competitive intensity. International Business Review. 30(6).
p.101860.
Khosla, C. and Thakur, A., 2022. Green Marketing. New Horizons In Business World.p.125.
Lyu, W. and Liu, J., 2021. Soft skills, hard skills: What matters most? Evidence from job
postings. Applied Energy. 300. p.117307.