Career Research Report: Marketing Manager in Retail Sector

Career Viewpoint
MG410
CW1 – Career Research Report
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Contents
Introduction............................................................................................................................3
General trends influencing the chosen industry or profession........................................4
The required skills, experience and knowledge..................................................................6
Evaluation...............................................................................................................................8
Conclusion..............................................................................................................................9
Reference list........................................................................................................................10
Appendices...........................................................................................................................11
Appendix 1: Primary Research Evidence.......................................................................11
Appendix 2: Relevant job advertisement.......................................................................11
Appendix 3:.......................................................................................................................11
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Introduction
Marketing is the efficient and required approach for the organization in order
to promote the items and services (Johnson, Matthes and Friend, 2019). I am
choosing the marketing post as a profession and the industry is retail sector which is
rapid growing industry. Therefor marketing manager plays a significant role in order
to manage the work accordingly to put the unique products in front of consumers.
Following report will cover the general trends that are influencing the selected sector
and profession, it also covers the skills, experience and knowledge required for
professions. Furthermore, it will cover the evaluation, which also covers the job
advertisement of marketing manager post by recognized company.
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General trends influencing the chosen industry or
profession
For the retail industry there are many changes drives in the market whether it
is regarding technology or new business entry. Globalization is the major factor
which is impacting the whole global market, it is offering a opportunity for the
businesses to come forward and expand their business in international market. Rise
in globalization of country’s economy leading the market to being exposed to the
international market and in result there has been increasing in demand for the buying
experience. Emergence of technology in the market is another factor which is
impacting the whole market (Nowlin, Walker and Anaza). As because of the
globalization, market marks the new entry of business that is increasing the
competition in the market. Every businesses are coming forward to adapt the use of
technology in order to add values in their products and deliver it to the tech savvy
customers. Thus every organization is taking strategical move to hire the candidate
who have relevant skills. Thus for the applicant it is must required to know more than
one language usually a foreign language so that businesses can consider them as
their employee. Also due to the technological impact it is must necessary that
candidate should have relevant technical skills, so that they can easily hired by the
organization.
Thus other global trends are companies are more likely to invest on the
artificial intelligence and robotics technology in order to improvise their organizational
functions. From this company will be able to develop their revenues, it is also found
that most of the business are spending into the digital marketing to promote their
product and services at good range. Thus for this it is important for the candidate to
have the relevant knowledge and better skills to run the social media application to
create the brand awareness of products and services. Thus these are the potential
changes which the retail market is facing it is impacting company’s operating
strategies (Samiee and Chirapanda, 2019). Therefore, for the applicant who are in
search for employment in this market sector must require to have greater knowledge
in technologies and have better communication skills to interact with the customers
in the market whether it is local or global. Organizations are also using the omni
channel for providing better customer experience, as for the current market need it is
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